Increase your customer base with Co & Cross Promoting

Are you friendly with your neighboring businesses? Historically restaurants are a local business. Your main clientele come because they live locally in your area. This is true whether you are a small mom and pop to a franchise or multinational brand.   So get to know your neighbors and show them you want there business.

We all know sharing is caring, so working with your neighboring businesses for co- and cross-promotions is an excellent way to grow your customer base. We’ve  put together a some ideas for you to put co-promotion to work for your business:

DATE NIGHT: DINNER AND A SHOW

Do you have any cinemas, or theaters near by? Take advantage of the date nights by offering discounts to customers who show you their ticket to today’s show.

Ask your these venues to promote your special to there customers. It helps there business too! It doesn’t require buy-in from the other business owner, but asking them to promote the deal at their location can increase the results.

TAILGAITING: DRINKS AND SPORTING EVENTS

Are you located near a sporting field for a local or national team? Offer drink and appetizer specials to anyone who wants to start there festivities off at your bar. All they need to do is show up on the day of an event.

This kind of cross promotion also doesn’t require buy-in from the other business owner, but asking them to promote the deal at their location can boost your attendance.

CO-SPONSOR AN EVENT

Support your local community by getting involved with local street festivals you can even offer to sponsor one! Co-sponsoring can help in a few ways that sponsoring an event alone can’t:

When you offer to co-sponsor, you can create a positive association with another brand, this shows that your brands are both have linear missions. Make sure you are selective of which businesses you want to be associated with—your customers will judge you based on the company you keep.

The obvious fact is that co-sponsoring can cut your costs in half.

With both companies promoting the event you gain a wider audience and new potential customers.

RUN A CONTEST

Join forces with with local businesses to contribute prizes for a contest, whether it be a social media, a draw, or scavenger hunt. The sky is the limit, as long as your contest introduces all of the businesses to new customers.

SHARE YOUR SPACE

Open up your counter space to non competitive nearby businesses by allowing pamphlets or cards for local businesses, and be sure to ask your neighbors to do the same. A hungry shopper picking up her dry cleaning next door may see your menu and pop over!

DELIVER RIGHT TO THE BAR

Do you offer delivery? Many local breweries and wineries don’t offer food for their customers. Team up with local establishments to offer pop ups and delivery of food to there venues. Wineries and breweries often also host special events. Work with them to sponsor or cater a few events a year to introduce your food to their customers.

When you own and run a restaurant in your area you become part of your local community. Make connections with other business owners and discuss promotions that can benefit both of you.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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What PointOS is all about

The beauty of PointOS Point of Sale is how carefully designed it is for restaurant and bar owners and managers. Our PointOS Point of Sale system has an intuitive touch design and fully-featured system that provides a better way to manage any and all operations for your business. All the possible tools (and a few extras) are all provided in our system, and they’re easy to pick up and learn. Bars have specific needs that other sectors of the service industry lack, and many of our competitors ignore this fact. We’ve brought special attention and care for these needs, and here you can read up on what exactly sets PointOS Point of Sale apart from our competitors and what we do to optimize your bar-owning experience.

With the Print-To-Kitchen function, you are able to designate multiple printers to server stations or kitchen stations. Have station specific options and particular printing options available at the touch of your finger. Click here for more information.

With the Sales Reports function, you are able to print out or read accurate, complete (or short “to the point”) sales reports over a selected period of time. Click here for more information.

With special Delivery Order functions, you can detail the type of order with easy to read icons and printed receipt orders. This includes deliveries, and PointOS can even provide Google Maps directions to addresses. Click here for more information.

For a more secure and reliable service, we encourage servers to utilize our special ID scanner which investigates customer ID’s, scans them for authenticity, and is even able to save them as a permanent customer. Click here for more information.

For a more comprehensive managing experience, we’ve provided a convenient system to record inventory and provide detailed reports. This allows for a hands-on managing experience in a simple point and tap format that’s ideal for any restaurant or bar owner.

For more about our complete list of updated features click here

Download a free 30-day trial to get started today.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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Better together-POS & credit card processing

When your evaluating POS systems, credit card processing is one of the biggest factors to consider when making your decision. POS credit card processing is designed to enhance your business by affording you more options for growing and understanding your customer base while not decreasing your bottom line.

Opting for the integration of a credit card processor into your POS system comes with many benefits and we’ve compiled some of the top ones below:

ADVANCED CUSTOMER REPORTING

CRM is a customer relationship management system that is used by big businesses. Did you know that having a POS with a credit card processing integrated into it makes this technology a reality for small businesses, too.

You can compare POS sales to credit card deposit reports, view a detailed history and profile of all your customers, and gain insight into which customers visit your establishment the most and which are the biggest spenders. With these advanced customer reports, your managers can select individual guests and view detailed information about their buying preferences, contact information, and the time since their last visit. Pretty cool right? This will help you to design marketing campaigns around your top selling items, and offer specials to your best customers.

DIGITAL GIFT CARDS AND CUSTOMER LOYALTY PROGRAMS

Your missing out on additional revenue channels if you’re not offering digital gift card or loyalty programs. Having credit card processing integrated into your POS will only improve it.

Loyalty programs that are linked to credit cards can allow guests to accumulate points immediately upon using their card. With digital gift cards guests will tend to spend 20% then the value on the cards. Additionally, with a dedicated CRM system, you can target your best customers with marketing campaigns and ask them to join your programs.

SUPPORT SYSTEM

One of the worst things about owning a business is having to deal with technical difficulties beyond your control. How would you feel if I told you it would take only ONE phone call to reconcile your issues when you have your credit card processing integrated into your POS? Gone will be the days of having to call both the processor and the POS supports teams and upsetting your customers. With your POS system being cloud-based, your support team can work in real time and see the exact issue you’re facing wherever they are.

CUSTOMER EXPERIENCE

Lets not forget that our customer base is why we’re able to stay in business. So keeping them happy keeps the revenues flowing in. Having your credit card processing system integrated with your POS ensures that every part of the customer experience is positive from the start to finish.

If you’re looking for a effective solution for your point of sale needs, be sure to consider an integrated POS system.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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Help to avoid theft in your restaurant

Theft is not a word you want in the vocabulary at your restaurant.   However, it is the unfortunate truth for most restaurant owners that they will have to deal with at one time or another. Some of the most common issues of restaurant theft come straight from your employees.

What you need to remember is that opportunities for theft will depend on the operations and setup of your restaurant. You need step back and think like a thief to recognize to prevent it from happening.

It’s hard to think that people that you hired and gave an opportunity to would be stealing from you. As ridiculous as it sounds, 75% of employees have admitted to stealing from there employees atleast once.

Employee theft in restaurants takes many forms, including giving away free food and drinks to customers without authorization, and stealing food or alcohol for themselves. Most employees only steal because they know they can and their chances of getting caught are slim.

We want to show you how you can use your POS to help prevent your staff from stealing from you.

WHAT YOUR POS CAN DO TO HELP WITH THEFT

Inventory management: Making sure you pay close attention to exact inventory management is a good point to start for preventing employee theft. Your POS is a tool created to help streamline your business, utilize it and make sure its working for you. Don’t ever estimate when counting your inventory. Besides recording your inventory accurately you can also place pour control caps on your liquour, install weighted bar rails, and manual itemized bi-weekly fridge counts to keep a closer eye on your supply. If your staff can see that you know what you have at all times they will keep there hands off!

Comping policy: Showing gratitude to your loyal customers by complimentary items is part of the restaurant business. Set up individual comp budgetsyou’re your employees with your POS. It can be a daily or weekly budget you decide, but make sure you allocate for all the complimentary items. If you can manage this, then you can keep you on track with your sales goals.

Security settings and controls: The most important way your business can defend itself from theft is through a POS system. A POS helps you run and operate your business more efficiently by tracking inventory, cash flow, sales and tips. The POS tracks all transactions and you can set security preferences that requires the server to get permission from a manager before changing anything on a bill. You can give your most trusted managers permission to comp and alter checks. This setting will help to eliminate the access to voiding and deleting items.

Cash Tracking: The easiest way your staff can steal from you that is the most difficult to track is through cash transactions. You can set your POS system to always require a button and dollar amount for every time the cash drawer opens. Then if someone enters a ‘void, ‘no sale’ or ‘cash paid out’ it’s documented and you can directly find out why those buttons were pressed.

Things fall through the cracks, were all human but do what you can to keep your business safe against theft. You yourself can also play a role in what drives them to steal. Make sure you create a work environment that is friendly, open and fulfilling. Noone wants to steal from the nice guy.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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5 tips on what to look out for when choosing a POS

My guess is that if you’re reading this post you are interested in finding out some more info on Point of Sale (POS) systems for your restaurant. We’re glad you decided to join us in the 21st century. POS acts as the central place that will handle customer service, operations and transactions, a good POS system is at the heart of every successful restaurant.

You need to make sure you choose the system that is right for you and your business, and will affect your operations and service for the next few years. With so many POS systems on the market how do you choose?

We’ve put together five key questions to ask when selecting the right Point of Sale and back office system for your food service business.

What are the features that I really need?

POS systems have come a long way. They started as simply cash registers processing every transaction and recording of payments. Now your POS is an imperative tool for your business to have.   It handles all your operations for FOH and BOH by speeding up your operations, streamlines labor, increases loyalty, manages inventory, and defines your customers experience. So, with that said most POS systems offer a large array of features to help make sure your operating efficiently.

Employee time clock, fingerprint login, mobile POS, customer databases, online ordering, management of recipes and ingredients, tracking of bar inventory… don’t these all sound like good features to have? Well it’ depends on what needs your business has – after all, a full-service restaurant has very different needs from a chain of ice cream shops or pizzerias.

So when making the decision on what features you need, you need to answer questions on your business like what features do I really need? Which functionality would support my business? From there you can map out your requirements, and pick a system that fits with your current needs.

Is this POS designed specifically for restaurants?

Like most things Point of Sale systems are not “one size fits all”. Even though some features that are common in retail can adapt to the restaurant industry, stores and food service locations generally have very different requirements.

Make sure that you pick a POS system that was developed specifically for your industry. A solution built for restaurants will enable you to easily handle key daily tasks such as adding/removing ingredients from a dish, selling meal deals and combos (for example coffee and cake offers), splitting the bill, sending orders straight to the kitchen and managing tables – and more.

Don’t settle for less, choose a POS that is designed with your needs in mind.

Is it quick and reliable?

The restaurant industry is all about quality and speed and creating a good experience for your customer. If there’s one thing you want to avoid during the a busy rush, it’s having a slow, confusing or unresponsive Point of Sale system that your staff struggle to use, and delays the service and creates some hangry (hungry & angry) customers.

When investigating software solutions, ask:

  • Is the interface intuitive, and can it be customized to each staff member’s role?
  • Can it easily accept different types of payments, split bills, bills moved from the bar to the table, etc.?
  • What features does it have that help speed up the service? Can it integrate with KDS systems?
  • What’s the average time per transaction?
  • What happens if the internet connection goes down? Will I still be able to take orders and process sales – or will I end up having to take orders on paper sheets?

What if my business grows?

It’s every restaurant owner’s dream to grow the business: increase the number of customers, add a patio, run multiple locations, build a chain – perhaps an international one.

When selecting a new system, make sure that you can easily add new POS terminals, and even open new locations with limited effort. The right system will also enable you to grow by easily integrating to other software solutions. Let’s assume that you decide to expand your home delivery services by partnering up with a third-party service: what if your POS can’t integrate to the delivery app?

If you are thinking about international expansion, it makes sense to investigate whether the system has been translated in different languages, can support multiple currency and fiscalization rules, and is available in different localizations.

A rigid system, that doesn’t allow you to make changes or integrate to other solutions, may be cheaper to start with – but it will have to be replaced once you grow, causing you problems (and high costs) in the long run. When considering an investment in new technology, remember that a POS will be with you for many years – choose a platform that can scale with you and support you not just today, but also tomorrow.

Can I speak to one of your current customers?

When reading the marketing brochure, one gets the impression that all point of Sale systems can do everything. They are all flexible, agile, feature-rich – and easy to use, of course!

Don’t just take the vendor’s word for it: during the selection process, it’s a good idea to ask for references. The best software providers will be able to give you a list of current customers. Reach out to these businesses, get their opinions, ask questions, and see first-hand how the POS system works – and whether it would fit your bill.

Still unable to decide? Get in touch. Will help you make your decision.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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POS DATA BANK: Gathering information to fatten your bottom line

POS DATA BANK

Your POS is far more then just an order taking cash machine. Of course you take payments, and provide product exchanges, but how would you feel if I told you your POS system would help increase your bottom line?

Owning a restaurant is a large scale operation where all the different parts need to work together efficiently for success. From gathering your ingredients, to food prep, to the time it takes from order to delivery and collecting payments all leaves a long trail of data that you need to record to know how your business can reap the most profit.

Below are three helpful ways a POS can effectively help use data to increase revenues.

INVENTORY

This is the most obvious data you can pull from your POS. The running of a restaurant means big revenue, but that’s countered by big expenses. The cost of food is one of the main factors that can determine if your restaurant will be profitable. The average restaurant aims for roughly 25% of the business to be food costs. One of the problems we face is that the food supplier industry’s data is tied up in paper receipts, which makes the tracking of your ingredients pricing a huge annoyance. So initially it takes a bit of admin from your end, but once everything is loaded the right POS (with the right software integrations) will automatically calculate your usage for each dish considering time and ingredients and allowing you to pull your profit margin from that dish. Constantly review menu items and see whats selling, and whats not.

Remember the tracking your food costs is imperative to the success of your business to increase profits. Checking on your food costs and making sure they stay within some reasonable threshold of 25% +/- 2% can save you thousands of dollars a year.

REPEAT OFFENDERS

Whenever your customers make a purchase, you can use this to collect valuable information. From names, addresses, phone numbers, as well as past purchases and even viewing their full history. You can collect customer email addresses via paperless receipts at checkout and even sign them up for your newsletter. A solid POS system can house all this data and help you construct useful reports.

You can use this info to create profiles of your customers, and how to target them when sending promotions. If you know what they like to order, send them a discount for exactly what they like to eat. Remember your current customer base is the best way to make more revenue. You’ve already satisfied them, so keep them coming back for more.

EMPLOYEE DATA

Using restaurant POS enables you to track your sales history, as well as what your wait staff are selling and who your top sellers are.  A POS system will give you the data of who sells the most food at your restaurant, who gets the highest tips, who does the most up-sells, and who is costing you money with voids. So with this info you can monitor your employees data by identifying the best sellers, whose hitting it out of the park, and whose lagging behind and use all that to your benefit to increase your bottom line.

Now that you know some of the common data points that your POS is collecting, it’s time to use it to your advantage.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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What you can find in the backend on PointOS

Checking reports

As a manager or owner of a restaurant you are required to analyze and keep track of a lot of information to keep your business successful. The back-office is your one-stop shop for viewing your business’s performance in great detail. Here you will see how your business is operating by tracking sales, managing inventory, overseeing your staff and much more.

Let us help you save your time by showing you some of the main features PointOS offers in the backend below:

$$$ REPORTS

Help keep your finances in order by pulling reports- whether its in real time, or back dated you can find what you need.

  • Open & closing reports
  • Sales reports
    • View sales statistics by till, item or transaction
  • Financial reports
    • Accounting
    • Statistics (i.e by sales, period, rebate cancellation, payment method, product or employee)
    • Export reports direct to excel
    • Auto-emailing of reports
  • Tax reports
  • Payroll reports

CUSTOMER RELATIONSHIP MANAGEMENT

Help manage the interaction with your current and potential customers

  • Compiling of customer contacts
  • Send customer newsletter
  • Consumption and tracking of customer transactions
  • Import/export client file
  • Loyalty card management

USER MANAGEMENT

Management should be able to give users the right access and change things when needed

  • Set up staff with right security and access settings
  • Manage employee scheduling & hours
  • Ease of changing employee rates and hours
  • Employee emails
  • Employee discounts

INVENTORY MANAGEMENT

Stock is money, so you need to make sure your intake and output aren’t costing you money

  • Integrated stock keeping
  • Real-time visibility of your stock
  • Ingredient based calculations
  • Inventory shopping lists
  • Notifications of low stock
  • Par inventory recommendations

Above are just some of the easy-to-use features a PointOS can offer you to help you manage your business better. What are you waiting for?

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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Quick service pos with PointOS

It’s safe to say that if you’re a quick service restaurant everything involved with your business should be fast paced. Constantly seeking ways to increase the volume of your transactions, gain more customers, operate efficiently and reduce wastage will be at the top of your list. However, you can face challenges with the quality of your service when trying to increase speed. PointOS can help you to maintain your quality service while operating at an effective speed.

Listed below are ways in which PointOS can help your quick service restaurant function more efficiently:

INCREASE SALES

You can speed up your service offerings and bring in more orders by utilizing the below:

Self Services Kiosks

For those customers who are constantly on the go , offer them an option to beat the lines and place orders from self service kiosks at tables or order counters.

Take on the traffic with tablets

Staff can use tablets to tackle long lines by going to the customer to place orders.

Online ordering

Enable online ordering so your customers can place orders from where ever they are and even schedule when to pick up.

Digital menus

Link your menu offerings to an onscreen menu board enabling changes of menu items with a few clicks of some buttons, no more constant re-prints, wrong menu options and paper wastage.

Delivery management

Accept online orders as well as tracking and managing every order in real time from your POS. Driver monitoring and delivery time estimations can help seamlessly manage your food deliveries straight to your customers doors.

ENHANCE YOUR CUSTOMER SERVICE

Operate more efficiently when utilizing the easy to use PointOS interfaces with out compromising your customer service

Fluid payment processing

Keep your customers happy by cashing them out quickly with predictive quick cash buttons that can predict tender amounts, or take mobile payments like ApplePay, or quick tap payment options.

Decrease errors

Quick cancelling buttons or order void options can send straight to the kitchen when linking with a KDS. Your customers can also utilize these options when placing there own orders, and add comments.  This will help to minimize the risk of things getting lost in translation and orders being placed incorrectly.

Reduce Wastage

Inventory and ingredient tracking and re-ordering prompts will help you keep on-top of your stock

Check us out online to see all the benefits PointOS has to offer.  With so many POS systems out there we hope PointOS can offer you the right factors for running your quick service restaurant.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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Why is PointOS point of sale for your restaurant?

PointOS is a powerfully efficient, highly intuitive point-of-sale system designed by hospitality professionals to make organization and payment processing easy for managers and employees alike. Its unprecedented ease of installation and use eliminates the need for extensive training or costly setup, while its battle tested, high performance features make it ideal for critical day- to-day operations.

Some notable features include both simple and advanced order entry options, customer management and order maintenance (including sales tracking and incident reports), timed pricing, and even music integration. Many options and features are cleverly interlocked within a simple to understand design that allows anyone to use it.

SAFE AND SECURE

PointOS offers many security features for both employees and managers, including four- digit access codes and security card options. Despite its ergonomic design, PointOS is also completely secure and reliable.

ORDER TRACKING

Order tracking and delivery mapping has never been easier. Using integrated maps, you can determine any location and even find delivery instructions. Delivery orders are even specially marked with a designated icon.

TAX REPORTS

Tax reports and sales receipts, along with careful inventory records can all be stored in our system. With our convenient inventory system, you spend less time punching numbers and you can spend more time taking care of your business and customers.

COMMUNICATION

Employee email and messaging systems are additional features, connected online and to recorded schedules. Employees can be easily notified of important events or notices at the touch of a button.

SPECIAL ATTENTION TO DETAIL

The customer and tab tracking allows to create custom profiles for each specific customer. This allows the employees to properly and easily identify with certain customers, like regulars that deserve extra attention or special treatment.

WE’RE IN THE CLOUD

PointOS utilizes Cloud Memory technology, meaning you won’t lose important information and it’s all backed up for your convenience.

JUST WHAT THE MANAGER NEEDS

The Manager’s Dashboard is a unique and specific feature specifically for essential information and common features.

There are multiple comprehensive and simple ways to learn how the system works as well. Check out our many demonstration videos and our customer testimonials to see how much people are loving the system and how it can work for you. The free trial allows you to have a hands-on learning experience with the software that feels rewarding and, more importantly, provides a clear system that allows you to save money.

PointOS is designed to fit a business of any size, from one computer to several network stations. It’s also meant to be easily used by anyone on staff: servers, wait staff, and bartenders.

PointOS can work on any Windows-based computer. We recommend a touch screen, receipt printer, cash drawer, and card processor for integrated card processing. All of those accessories can be purchased on the PointOS site.

These and many more options are available at the touch of a finger. All with an eye-catching and practical visual design made with the user in mind. Compare our offered features with our competitors. Try PointOS systems today for a thirty day free trial of our software.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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4 ways your ordering and checkout processing is improved with POS

In the restaurant industry, good service can determine whether your business is a success.  Seamless ordering and checkout processes are both key experiences for the consumer.  When customers are disappointed from bad service it can be reflected in there reviews, recommendations and future visits to your establishment. The service your restaurant offers and the ability to execute it effectively is the main point they will take away with them.

Give your staff the tools to do their job with a point of sale system that handles ordering and checkout experiences smoothly. So here are some tips on how to do just that.

1. Living in the cloud

There are many benefits to switching to cloud based POS . It will allow for your business to run remotely from a tablet on the table or a mobile device in your waitstaffs hands. This means bringing quicker ordering and payment processing to your customers. Now guests don’t need to wave goodbye as there credit card walks around the corner to the terminal.

Save paper and send reciepts via e-mail or text. This also enables you to customize your message with your logo and a personalized message.

2. Integration is key

Improve the checkout experience from a payments point of view by using a payment processor that integrates with your current point of sale system (or the one you’re planning on switching to). When you use integrated payments, sales flow directly from your POS to your card reader — meaning checkout is both faster and more secure. These two attributes are huge benefits to your customers, and they can even help you build a base of loyal, repeat clientele.

Integration also eliminates manual entries and allows access to your store data and accept payments all in one place, centralizing your operations and minimizing efficiencies that can cost you money. In other words, integrated payments are good for both you and your customers.

3. Split the bill please

With easy drag and drop menu items your POS makes it easy to split checks or move individual menu items across a number of guests. Do your customers want to split the check in half? No problem. Did you put something on a bill by mistake and the manager is too busy to take it off? Well drag it over and deal with it later. Your customers most likely don’t feel like waiting!

4. Turn payments into Loyalty

Gone are the days of asking your customers to handwrite there e-mail addresses or you manually typing them in. Customers can easily sign up at the end of there transaction. This is great for marketing as it increases your e-mail lists, and will sync all their past buying history so you can market to them appropriately. Get personal and send them deals that matter.

There are several ways to increase efficiency of processing orders and checkout at your restaurant. Finding out what works for you is knowing your customer base, what matters to them and bettering their experiences. So whether its having a POS at a table or using a smart phone app don’t be afraid to experiment with what new technology has to offer to smooth the operation.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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