10 FAQ’s about restaurant point of sale systems

Point of sale systems (POS) have been streamlining  customer purchases since the 70’s.  With the advancements in digital technology the software’s multi-tasking abilities have continued increased.  The right POS will organize information, manages inventory, generate reports, record and analyze sales and transaction data, will merges with accounting software and integrate with third party providers for online ordering, delivery services etc.

We’ve put together 10 of the most frequently asked questions we get asked.

What is POS (Point of Sale)?

POS is short for  Point of Sale, which really is short for capturing data at the point of where a sale is made. The term came about as evolving computer hardware and software made it possible to capture the sale information at the time the sale was made.

Why should I use POS Software?

A POS system is software package that is frequently packaged with an accompanying compatible hardware package used to organize and operate your business. So with the high volume of cash and credit cards that pass through a restaurant each day make a POS system a necessity. Not only does a POS system track every penny of your sales, many POS programs also act as credit card processors. This makes swiping credit cards more secure for both the customer and the business. Overall the software links your customer service, inventory, accounting, payroll and other departments within one program, which helps centralize your business tasks. When you use a POS you are saving time and managing your business operations more efficiently.

Additionally It can also improve the customer experience with efficient sales programming, reduce waste with automated inventory reconciliation and expiration and ordering alerts, and prevent theft.

What is a locally-based POS system?

A locally-based point of sale (POS) solution means the POS system runs from a self-contained software program installed on one or more onsite POS terminals (PC’s). The POS application does not require an always on Internet connection but Internet access would be required for credit card processing.

Usually this requires an up front software purchases, and can be a bit more costly.

What is a cloud-based POS system?

Cloud-based POS systems process and store sales data online as opposed to locally on your computer or on-premise server. The frontend POS interface is made for use on internet-enabled devices including tablets, smartphones and touchscreen monitors, while the backend can be accessed through any web browser.

Cloud-based POS systems are sometimes referred to as POS applications (apps) instead of software, since they are often used on mobile devices.

Cloud POS is usually subscription based, don’t require long term contracts and you pay a per device fee. Overall it’s more flexible.

How is my POS system connected to my credit card processor?

Most restaurant POS (point of sale) systems utilize an Internet connection to transmit the credit card transaction data from your POS system to the credit card processor for authorization and settlement purposes. Your POS system connects directly to a credit card processor or could require a third party interface to process credit card transactions. An always on Internet connection is required for most POS systems.

Can I transfer my data on a current POS to a new POS software system?

If the current software can export customer and inventory details, it is possible to transfer the data into your new system, but each case would need to be evaluated individually.

Is it possible to operate the POS software from a home computer?

Yes, you don’t need to always purchase the devices you can easily upload the software onto your computer.

Can a point of sale system help me make more money?

When used right a point of sale can help you cut costs and increase profits. Here’s how:

1. Reduce costly manual errors and fraud
2. Identify top and bottom sellers
3. Track your gross profit
4. Faster checkout means shorter queues and more sales in less time

Is my business too small to warrant or benefit from a point of sale?

All businesses who sell a product or service can benefit from a point of sale as long as you find one that fits your needs and budget (if your point of sale costs you more than you earn, then it is obviously not a great idea.) For a small business being run by one person, it’s often even more important to save yourself time so you can focus on growth. There is a system to suit everyone.

Is it essential to have a point of sale system that can integrate with other systems?

Absolutely. Having an integrated system is a huge time-saver and will dramatically reduce the number of errors and potential for fraud.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

7 ways to bring tourists into your restaurant

Summer is in full swing, the weather is warm the kids are out of school and if your restaurant is located in a tourist destination you could be cashing in.

The U.S Travel Association tells us that travelers spend over $267.7 billion annually on eating out while traveling. Whether you are a fast-casual, specialty kiosk or fine dining establishment you can make more income when catering to tourists.

Below are 7 ways to get tourists in your doors.

1.GO LOCAL

Most tourists want to get the local experience when they go on vacation or travel. After all, tourists could have stayed home and eaten and done the same things for a lot lesser of a price. A good tourist does their research beforehand, and they want to see what type of reputation you have. If you serve the same burgers and fries that they could get down the street from their home it could turn them off. If you’re located in Italy, you serve Italian food, and most of your tourist population is from the U.S. it will give your restaurant a “local vibe” your customers are looking for. Your reputation locally and on the global level is crucial for the success of your restaurant.

2.GET ON THE LOCAL CONCIERGE LISTS

Hotel concierges give hotel guests recommendations on where to go. As a local restaurant, you should try and befriend local concierges so you are the favorite on their list. Go in introduce yourself to the concierge, and invite them to visit your restaurant. You can give the concierges something to hand out to the guest like discounts or a free side item. Then you can add up all of your referrals when customers bring in your offers, and reward the concierges for their referrals. A good concierge wants to have many offerings for a variety of guests’ different preferences so adding another option for them is a win-win.

3.GET ON THE TRAVEL SITES

Set up accounts on popular websites such as Google, TripAdvisor, Zagat, and Yelp. These sites are a great source of information for travelers.  Be sure that your website is optimized for mobile devices as tourists are more likely to be on mobile devices. It is also important to monitor and respond promptly to reviews as many travelers may have limited information about your restaurant available when deciding where to dine.

4.UP YOUR GAME ON CURB APPEAL

 A clean, well maintained storefront can really increase the number of drop-ins during high traffic times. Displaying menus and specials on your windows or a sandwich board can sway potential customers away from competitors and into your place by giving them confidence of what to expect in advance.

5.HIRE LOCAL STAFF

You want to have employees who know and are familiar with the local area. Tourists like to ask and get advice on special places to go. Most tourists know that the internet is not 100% accurate. What better way to get confirmation on different places then to talk to someone who has experienced it themselves. If you have employees that aren’t as familiar with the area, your restaurant doesn’t give the appeal of being local. Yes, you can go to a chain restaurant and speak to someone who lives in the area, but it’s better presentation if your one of a kind with knowledgeable employee.

6.GET FEEDBACK & REVIEWS
People want to eat at the best places when they travel. They don’t want to waste their time or money on something that failed to add to their overall travel experience. Did you know Google only shows restaurants with a 4+star rating for the search, best food + city? Whether they are local or not, you should constantly be asking your customers feedback. Your restaurant was not born perfect, and it never will be perfect. You should always be listening to your customers’ wants and needs so your restaurant is always performing at the top of its abilities.

4. DO IT DIFFERENTLY
Whether you’re the only restaurant in town that offers Korean and African fusion or your interior is out of a story book, it’s important that you set yourself apart from the competition. Tourists want to visit places that create memories, and something they can tell their friends about when they get home. Would you tell your friend that you ordered Papa Johns while you visited the beach? Or would you tell that you went to a restaurant that had unforgettable ocean views? Whatever you decide to make your restaurant different, make sure you promote it., and customers will do the same.

There isn’t one secret that will bring in all the tourists. The key is to play with what works for your restaurant. Be sure you get feedback from customers to find out what works. Remember to ask them where they heard about your restaurant so that you can begin to hone in on the right channels moving forward.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

How to optimize your facebook and instagram to attract more customers

You should know by now how important social media is for your business.  It used to be impolite to have your phone on the table at dinner, but if your customers haven’t taken photos, shared them & tagged you were they even there? Does your restaurant have any validity? Its proven that nearly 70% of millennials take photos or videos of there food/beverages before chowing. Now remember millennials make up over 50 mil in population and are spending nearly $3 trillion annually. So to not target them in your marketing strategy is plain stupid.

So whats “instagrammable” to them? From the moment they walk in your establishment every detail matters from interior design, to decor and food plates to beverage presentations everything needs to be “sharable”.

We’ve broken it down into five key elements to remember when optimizing your social media to generate more foot traffic as per the below:

1. Key info must be easy to fine

2. Select the right photos

3. Use brand and non-branded #hastags

4. Include customer reviews

KEY INFO MUST BE EASY TO FIND

First things first, you need to encourage the people who discover you on Facebook and Instagram to book online so you need to make it as easy as possible for them.

Think about what your customers need to know-your address, contact number, menu, price, website and hours of operation and add this to your about section on your facebook business page.

BE SELECTIVE WITH YOUR PHOTO CHOICES

One of the most effective ways to promote and market your restaurant on social media is by sharing lots of food photos. Let your food take centerstage! Regardless of the platform you’re using — Facebook, Instagram, Twitter, YouTube, Yelp, Google, whatever — be sure to develop a plan around regularly uploading high-quality, mouth-watering shots of your menu items.Visuals are everything, people look at images of food and either want to eat it, or never want to touch it. So your photography matters, make the right choices when shooting your images.

1.  Shoot in natural light

Lighting is the key to taking beautiful photos. Whenever possible, try to shoot photos for your social media channels in natural daylight rather than using artificial lighting.

2. Have fun with colors

Colours draw attention to the eye, they are pretty and when combined together make a huge impact on a picture’s look and feel.

3. Present your food pristinely & creatively

Make sure your food presentation is in order that dishes aren’t messy (unless that’s your restaurant’s thing) and that there are no spills or stains. This image is a representation of your establishment so make sure it looks the part.

4. Style the image with other elements

You can use almost anything as a prop. We suggest using cutlery, utensils, tablecloths, herbs, and spices, or the ingredients you used to prepare the dish.

5. Add a human touch

Something as small as including the human element to your photos will add the illusion of movement to an otherwise static shot.

6. Edit before publishing

Definitely edit your photos before publishing. You can move your photos into Adobe Lightroom, create your own unique image filter and apply it to all your photos.

USAGE OF BRANDED AND NON-BRANDED #HASHTAGS

Hashtags can be #confusing. When do you use them? #What’s #the #wrong #way #to #use #them? How can you generate a larger following by using a simple #poundsign? How will effectively using hashtags fill more seats in your restaurant?

There are over 200 million shared posts on facebook and there are 347 million posts on Instagram with the #food . A hashtag like #food is what is known as a non-branded hashtag since it is general and not specific to your business.

When you want to have a hashtag unique to your establishment this is called a  branded hashtag.  It will be used by your restaurant, or people dining at your restaurant. For example    It’s used specifically by your establishment, or by people in relation to your establishment. An example of this is #YourRestaurantName or even your restaurant slogan like McDonalds #imlovinit.

Remeber using your restaurant’s unique hashtag on every post – even in the caption box – is encouraged. Just ensure that it is indeed unique, and that it isn’t being used by a subsequent restaurant or company. You can check this by simply searching the hashtag before you start using it. Having a hashtag unique to your own business ensures your restaurant won’t be confused with another, and that social-savvy patrons can also add it to their pictures when they post about their dining experience.

Make sure to geotag

Geotags are information embedded in images that reveals where the photos were taken. You can turn off this functionality on your smart phone camera, but in this case, it pays to turn on this feature. This allows Instagram users searching in your area to find your restaurant. It also allows you to take advantage of user generated content (UGC) when they post photos of your restaurant.

FEATURE CUSTOMER REVIEWS

Here’s an easy one: repost your positive reviews! This will act as a testimonial to new customers, and reminds your existing following to stop by for their favorite dish. This is the most powerful way to turn your happy customers into brand ambassadors by sharing their reviews and experiences on social media. Not only do you get to publicly show appreciation for the people that matter most to your restaurant; you also create the kind of social proof essential to driving in new customers.

And there you have it: 4 tips for optimizing social media to get more customers to your restaurant. From your food photography to leveraging with hashtags, geotags, customer reviews, and user-generated content, you won’t miss a beat.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

How restaurant delivery service will increase revenue

Convenience is key for today’s consumers. As online food delivery and mobile ordering apps reshape consumer expectations for speed and convenience, operators have to keep pace with these demands or watch their sales drop.

The world we live in today is fast -paced and driven by technology.  Consumers want to be able to click a button, and satisfy their cravings with out having to leave home. Food delivery continues to be a popular meal solution for diners—but it’s moving beyond the days of just ordering a pizza. While restaurant sales are expected to grow at a 5.9% CAGR over the next five years, delivery and takeout will grow at a 21.7% CAGR.  The online orders’ share of restaurant sales will likely double over this time period, from 2.5% in 2017 to 4.9% in 2022.  So if you’re not capitalizing on the delivery trend, you could be missing out.

Here are three ways that offering delivery can increase your restaurant revenue.

1. Convenience is everything

Customers are able to order breakfast, lunch, dinner and everything in between with just a few clicks. Even though restaurant sales from foot traffic have plateaued, restaurant delivery sales continue to grow, increasing by 20% over the last five years according to industry research firm NPD group.

Consumers are seeking goods and services that are easily accessible. Even if you already offer delivery think about expanding delivery zones. For example, Domino’s now delivers to public spaces like parks and beaches, further capitalizing on the demand for convenient food delivery wherever customers are located.

2. Broaden your customer reach

The restaurant industry is a competitive market to get into.  When competing head to head with  a similar business, if their restaurant offers delivery they are already ahead as they are able to service more customers.

Millennials are at the top of the list when it comes to who uses restaurant delivery services the most. This generation is over 50 million strong with a spend of $3 trillion annually, so attracting them is worth it for your business.   Investing in delivery services could just be the trick you need to cash in on millennial spending.

3. Higher spend on online orders

Your restaurant should offer online ordering if your going to go ahead and offer delivery. No one wants to phone and sit on hold , plus your order can get messed up if heard in correctly. Offering online ordering just streamlines processes for your staff, and it’s easier to persuade customers to order more. Up selling and cross selling can be built into the platform, automatically making suggestions for food pairings, toppings, etc. In addition, with the ability to include attractive photos, descriptions and targeted promotions, the opportunities to entice customers to buy are endless. According to Nation’s Restaurant News, every order made through the mobile app is about $4 more compared to the orders made in a restaurant.

Remember this is all about convenience is everything for this market. People will happily pay a higher fee to have there food arrive quicker, and without having to leave where they are. As a restaurant owner, you want to make it as easy as possible for customers to order time and time again. Small businesses may need some help to get delivery services off the ground, but a software solution that seamlessly integrates with your point of sale system can make it easy. Stayed tuned to PointOS as they can be your solution provider for more  on launching delivery — and a new revenue stream.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

Getting ready for the 4th of July in your restaurant? Well check this out for some ideas

The 4th of a July is a national holiday and is the time to celebrate freedom & independence in the USA, also known as America’s Birthday.  The cool thing about freedom is it means that you can offer whatever you want to your customers to show your patriotism. Which mean it is another great opportunity for you to capitalize on additional income with the promotion of your restaurant.

Data shows that over 40million Americans will be out celebrating, so we’ve put together some of the coolest ideas to get foot traffic into your restaurant.

LOCATION IS EVERYTHING

1. Place a grill in front of your restaurant

If your restaurant is located in a busy street where will be holiday parade organized it would be stupid to not  set up a small mobile grill to attract the people passing by. Install your grill even a week before the celebration. You can set up it on restaurant parking or in front of your restaurant. Make sure that you are not breaking the law, so check with your local authorities if you need a license to operate in this manner.

2. Take advantage of your view

Does your restaurant have a patio where you can watch the fireworks? If so capitalize on your premium location by upping the ante on your celebration. Host a fun barbecue where all reservations are guaranteed a seat on the patio for the big show.

So remember to make sure you open your doors for great fun while capitalizing on extra profits with those 4th of July restaurant promotions ideas!

3. Get involved in the 4th of July parade

If your unable to host an event be sure to participate in some festivities by joining in on the local 4th of July parade. Even if your restaurant isn’t located near where it’s taking place you can set up a mobile food stall, or drinks cart. Just make sure you talk to your local Chamber of Commerce to find out more about logistics.

RESTAURANT & BAR  MENU SPECIALS

1. Beverages

Patriotic drinks are a must when it comes to 4th of July drink ideas. Jello shots are a must as they can easily take shapes of stars and come in the right colors of red white and blue. Not into gelatin? You can serve frozen drinks in color, or just serve them in red white or blue cups. 

1. Food

When it comes to food on the 4th don’t over think it. Simple is best, go for anything grilled from burgers and hot dogs, to chicken or pork. If it can be made on the grill chances are it will be a hit. Remember this is a family holiday so make sure you cater for the little ones.

DECORATE IN RED WHITE & BLUE

Catch the eyes of celebrators with Fourth of July décor outside your restaurant.  Set out pots of red flowers in blue pots, hang patriotic bunting, set out buckets of small flags, hang large flags.

HOST AN EVENT

People are looking for a good time to celebrate the birth of this great country and all it has to offer. Bring in live entertainment or have a food-eating contest. Feature one of your special items or America’s most popular apple pie and encourage the crowds to gather and cheer on their favorite contender.

FREE, FREE & FREE-DOM

When you give things for free, you will definitely draw in the crowds.  Special discounts will always be popular, but in addition to these you can offer free small flags to customers, or a box of sparklers with every take out or delivery order. A free entry cocktail or jello shot will also do- to those who are legal.

PROMOTE

Most importantly you need to make sure your restaurant is making it very clear that they will be open for Independence Day.  Be sure to promote it across all of your social media channels. Creating July 4th themed flyers is a fun way to get the word out. You can also use the restaurant reservation website to which your POS integrates with to promote Fourth of July themed specials. Don’t forget about newsletters, or even placing online ads. Be sure to include the specials you will be offering in your promotion.

Don’t forget to make sure to take lots of pictures to use in promoting real-time—people will tag themselves in your Facebook albums—and in promotions for next year’s event.

You get the idea. Let us know if you have any other ideas to throw in the mix.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

5 ways to incorporate the craft beer trend in your restaurant

Are you aware that beer is the most popular alcoholic beverage in the United States? With that many people drinking beer, it’s important for your restaurant to keep up with the latest industry trends.

Beer is the new wine, with more selections and breweries available then ever before beer has surpassed being just something to chug on game day. With the craft beer market on the rise the beer drinker is becoming more sophisticated and trendy so you better have your restaurant take advantage of this.

Below you will find the best ways to leverage this trend with your restaurant.

Carefully Select Your Beer List

The craft beer trend is overpopulated with too many options on the market today. A real beer enthusiast will appreciate an eatery with a smaller, more carefully selected beer menu. A collection of small-batch standards with a rotation of seasonal favorites will go a lot further to win over beer lovers than a list that’s overwhelmingly long.

Keep it Local

Local is everything right now, so why would it be any different for beer? Check your local market first, before partnering with distant breweries. Providing a selection of local brews will help to bring more customers interested in experiencing your town or city and whats on offer leaving a tasteful impact. With competition heating up in the craft beer market, breweries may be more than happy to secure an exclusive distribution channel at your eatery.

Mix it up with Seasonal Selections

Knowing what to carry during the seasonal months is key. We suggest you feature a handful of seasonal beers that you rotate throughout the year. For the cold winter nights choose dark beers or lagers and for those hot summer days think lighter straw gold colour beers with fruity flavors, like IPAs, or more Belgium/German wheat beers. There’s nothing better than a cold beer on a hot day!

Curate a Tasting Menu

With more and more flavors and varieties to choose from, sometimes it’s hard to try everything—unless you’re willing to suffer for it the next day. That’s the thinking behind beer flights, a sort of wine tasting for the beer-drinking crowd. Create a flight menu featuring a smaller pour of some of your most popular beers, and include a selection of appetizers to match each flavor profile. Some food experts have even suggested that beer makes a better pairing for cheese than wine, so a well-curated cheese plate might be a real winner here.

Keep up with the bestsellers

There’s one reliable way to keep tabs on your customers’ beer tastes- just track the data. With a modern POS System like PointOS, you can track beer sales over time to see which beers customers like best. Leverage these sales reports to see what is working and whats not. The customer says it all, so they don’t like it, move it off the shelf.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

Why your restaurant’s POS should integrate with labor scheduling tools

The point-of-sale system at your restaurant is the nucleus of your business. When POS systems first started they were solely used to take orders, and take payments, but today your POS can integrate with various apps, offering so much more that can enable your business to run smoother and more efficiently.

Integrating with a labor tools app on your POS allows you to communicate with your staff on scheduling the way they want to hear from you most, via their mobile phone.  It will help reduce a managers time creating, communicating and managing the work schedules of all employees. Thus creating more time for your manager to spend elsewhere in the business.

Today we look at the benefits of the integration with a labor tools app.

STREAMLINE STAFF COMMUNICATION WITH MOBILE

Easily enhance your employee communication with mobile messaging features. Managers can quickly approve shift swops and requests from anywhere and send out all-staff announcements via email, text, and push notification.

CREATE SCHEDULES FASTER ONLINE

Online work scheduling apps help you create work schedules quicker, and reduces scheduling errors all with the touch of a button right from your hand held device.

You can build custom shift templates and create schedules with one-click , publish, and then instantly send your employees. All staff requests and shift swops are available instantly.

CONTROL OVER STAFF SHIFTS AND LABOR COSTS

Thorough reporting will help owners and managers gage sales and labor budgets. When scheduling  staff you will receive overtime alerts if someone is projected to hit overtime and how much it’s going to cost you. You can use your POS sales and labor data to help accurately predict future schedules.

POS INTEGRATION

With real-time sales and labor data plotted directly into your schedules you can build schedules that are linked directly to your labor targets. Employees can also only clock in when they are scheduled to work reducing time clock theft.

So, in conclusion there is no more last-minute calls to the store and no more hard-to-manage spreadsheets. All your scheduling can be done quickly and effectively when integrating with a labor tool app.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

5 modern technologies your restaurant POS needs to have for quick service & fast casual restaurants

Today there is no reason why your restaurant should not be making use of the technology that is on offer today. Technology has altered the way we live, and how we work so it’s no different when it comes to how it effects quick service and fast casual chains operate today. Visiting a restaurant and standing in line for long lengths of time are all a thing of the past. Guests are demanding, and impatient and want to see you are offering them quick conveinent options to order via mobile, self service, and delivery. At the same time you as the restaurant owner need to improve your operations by utilizing the technology on offer like cloud services for your business to run smoother.

POS systems play a critical role in the operation of your business by integrating and managing complex technology eco-systems, allowing restaurants to stay competitive. We have listed below the 5 factors the modern POS system needs to integrate with in today’s fast casual and quick service restaurant.

MOBILE & ONLINE

As a result of the growing usage of mobile devices, the phone has become a convienent, instanteous way for consumers to access information and place orders immediately-literally having the world at there fingertips. If we look at it from a restaurants view, guests want to place online orders, and be rewarded for being loyal. Enabling a digital platform at your restaurant is no longer a plus, it’s a necessity.

ORDERING AHEAD

If fast food wasn’t convenient enough, it’s about to get a lot more convenient. Order ahead has already been implemented in a number of businesses, like Starbucks and Chipotle, with fast food chains like McDonalds rolling out mobile for specific locations.

SELF-SERVICE KIOSKS

The world we live in today is fast paced, and the growth in technology has made it that way. Customers are often impatient now because of this, and if the line is long they may leave to another establishment. It is supposed to be quick service after all. This makes reducing lines critical to maximizing guest satisfaction and increasing repeat visits.  The installation of self-service kiosks in restaurants is one way to minimize line length.

THIRD-PARTY DELIVERY

In a recent survey, the NRA determined that 3 out of 5 consumers in 2017 ordered delivery or takeout at least once per week. Think about it, how often are you ordering in? I think I’m at at least 2x a week. The best way for consumers to place an order is through an app that offers multiple choices of cuisine. This has led to a rise in third-party vendors, thereby increasing the number of delivery services each chain needs to partner with. For restaurants to capitalize on the delivery opportunity in the market, they need to optimize delivery partner integrations and minimize operational complexities.

CLOUD-SERVICES

When you want to grow your business from a single shop to multiple locations instantly you think of the increase the time and effort it takes to manage a chain. However, cloud based services can minimize the amount of work it takes to manage multiple stores. With cloud restaurants can centrally managing all of their locations. When you see a need to make a change, save on your time because you don’t need to go into a location to execute it, you can do it all from where you are at the moment as long as your connected. Moving to a cloud-based system can also improve security by incorporating encryption protocols and eliminating the risk of a security breach. Just remember that it is important to ensure that you gain all of the benefits of the cloud without becoming so dependent on the network that you are unable to stay up and running when your network is offline.

The world we live in is ever changing, and so is the technology. Staying up to date on where the industry is going and implementing the operations at your establishment to be competitive in the market are key. Find out how PointOS can help you reach these goals.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

How your POS can help you figure out your food costs and why its important

You will need to know your food costs in order to know if your restaurant is turning a profit. This will not only help you with your profit margins, but it also helps you to come up with your menu options. Creating a menu with ingredients your customers will pay for and that your portion sizes are financially viable is key.

Let’s take a look at why you need to figure out how much your food costs, and how your Point-of-Sale (POS) system can help.

WHY YOU NEED TO CALCULATE YOUR COST OF FOOD

What you need to remember is there is a science to costing food. A profitable restaurant will spend between 28-35% of gross income on foods. With fine dining being on the hire end, and quick service on the lower side.

Giving an example is the best way to show why you need to calculate your food costs properly. Lets say your establishment serves on average 250 customers a day, for 365 days a year.  You’ve priced your popular french fries a buck too short . This miscalculation could cost you over 90K in lost revenue a year. So this is why accounting for the bread for a sandwich, or even the lettuce & tomato garnish is important because it can  hurt your bottom line.

HOW TO CALCULATE YOUR FOOD COSTS

We’ve showed you why it’s important, now lets help you calculate your food costs. The below will show you how to cost for food in general, but you need to make sure you calculate each menu item to ensure you are competitive with your pricing when building or revisiting your menu. A good Point of Sale system will allow for you to calculate your food on a per item basis.

1. If you manage the inputing of your food inventory properly from the start you should be able to easily follow through on all the below steps. A the start of the week you can see how much inventory you have in house. Then see how much food has come in from your supplier as far as costs go. A good POS can help you calculate these numbers instantly. This is way easier then manually counting every thing you have in your walk ins.

2. Your POS system will be able to share with you what you spend money on in inventory in a specific week, so pull that info up.

3. Again, lets look to your POS -check in on your total sales at the end of the week with a few easy clicks.

4. Using the below formula will help you see your food costs % for the week.

(Beginning Inventory + Purchases – Ending Inventory) ÷ Total Food Sales = Food Cost Percentage.

Although it is possible to calculate these numbers by hand, a good Point of Sale system will calculate this for you, saving you the hassle of manual calculations.

I.E.

Starting Inventory $20,000

Purchases $5,000

Ending Inventory $22,000

Food Sales $89000

(20000 + 5000 – 22000) ÷ 9,000 = .33 or 33%

5. Make sure to repeat this each week to figure out your actual food cost percentage.

Once you have adapted to the step-by-step system above you will be able to calculate the hard costs % of your food. Please remember that there are other costs to consider when pricing your menu like labor, rent and other overhead costs to get to your final profit.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

7 Father’s Day promotional tips for your restaurant

Father’s Day is right around the corner, and since it can be a busy day at your restaurant you need to be prepared to make it extra special. Your promotions for father’s day can be simple, or it can be as big  as you want to make it.

We’ve put together some great ideas on how your restaurant can draw in guests for Father’s Day. So start preparing now!

1. Scratch cards

Create several offers that are valid to use on the day. Hand every Father a scratch off as they sit down with their families. Get creative, offer free drinks, meals or discounts!  You can even put in a voucher that is valid for the future to bring these customers back in.

2. Dads eat free

When dad eats free you will attract more families who were on the fence about where to celebrate this Father’s Day. If you are offering a free meal to Father’s and your competitor is not, you are almost guaranteed the traffic. This promotion also shows your appreciation for Father’s in your community.  Customers remember this stuff and become returning customers after they have a great experience.

3. Don’t Forget Grandpa

Grandpa is a dad too, how else would he be called Grandpa. So many businesses focus only on immediate family, widen your offers to include extended family.  More fathers at the table, means more people and bigger table spends.

4. Live music

Bring in some live music or evening entertainment to attract the Father’s Day traffic. This will draw in your regular customers but also new ones that are looking to go out for Father’s Day.  It’s important to choose quality music or entertainment to ensure the atmosphere is great! The good vibes and larger crowd will bring in more money to cover the cost of the entertainment.

5. Buffet style

Who doesn’t like an all you can eat buffet? Set a price and a time and your customers are sure to swarm in. A buffet offers something for everyone, and your customers will leave with full bellies.

6. Instagram contests

Encourage customers to post pictures of their dads having fun at your bar or restaurant with a specific hashtag. Then, award a prize to the best picture.

7. Get your game on

Adding some friendly competition to your restaurant’s father’s day festivities is a great way to keep families entertained. Not to mention they will stay longer, and spend more. So, if you have an outdoor space, think about corn hole. If you don’t have outdoors, you can go for trivia, or bingo.

No matter what father’s day promotions you choose, your efforts will not go unnoticed by your diners. So start preparing now, and don’t forget to promote your offers via social media & emailers.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany