Getting new customers takes a lot more time, effort & money, than it does to keep an existing customer. This is why it is so important to have good customer relationships and take actions to ensure they visit more often and encourage others to come too. We have provided some tips to help improve customer interaction and engagement so that you can create customers for life.
Create an experience
If your customers aren’t happy with their experience, they will go elsewhere. Make sure your staff is as enthusiastic as you are to provide great customer service and promote your brand.
Listen to feedback
Your customers want to be heard. They can give good feedback, so why not ask for their advice? By letting customers know that you care about what they think and want to improve their experience for them, they will be more likely to visit more often. Leave a suggestion box, encourage online communication, and reply to customers’ questions, requests, and suggestions regularly so they know you are listening.
One way that all businesses, large and small, can compete on an equal playing field is online. Any business can establish a strong online presence, if they offer valuable information, a helpful website, and effective social media business pages. Keeping your mobile-friendly website and social media pages updated with valuable content and promos will remind customers of your presence and inform them of any upcoming specials or events. In fact, studies have shown that customers who engage with a brand online spend approximately 20% more on that brand.
Integrating your POS with marketing automation software, you can make money effortlessly with automatic marketing campaigns designed to meet your customers’ needs. By first analyzing your customers purchase patterns, the software can customize the right deals and promotions for each customer. This can take the time and guesswork out of marketing to customers. The service takes no effort on your part and your customers will be subtly reminded to visit your store in the near feature.
Thanking your customers can go a long way towards their future shopping patterns. Consider sending thank you cards or automatic emails letting customers know you appreciate their business. Loyalty programs are also mutually beneficial for both your business and your customers. They will encourage your customers to visit more often so that they can earn more points for a prize or discount, which can increase customer retention and sales in no time. This is also a simple way to collect customers’ information, including their phone number and email address, for future promotions.
Review Purchase Patterns
The best way to meet and exceed your customers’ expectations is to analyze their purchase patterns. This will help you quickly determine what is working and what needs to be improved. Contact PointOS to find out how we can automate this important step for you with customer relationship management software and POS solutions designed to fit your business.
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See you next week!
Your devoted hostess,