Want to create a beverage program that works? Let us show you how

Offering a range of wine and beer is nothing new within the restaurant industry. However, in the recent years there’s been an increasing trend on offering a more focused beverage program.

We know that beverages play a large role in the industry today, more than they ever did before. Developing your beverage program, alcohol or not, it needs to be thoughtfully curated. Your restaurant won’t please everyones palette so make sure your establishment chooses a menu that fits with your brand & concept. Offering a specialized menu of drinks will make you stand out from the crowd, increase profits, bring in new customers and pleasantly surprise your regulars.

A successful beverage program can be a game changer for your restaurant when done right. Let us show you how to create a beverage program that works.

How much does that actually cost?

It is imperative that you know exactly how much your drinks cost to make. Be sure to include labor not just the ingredients. Remember the faster a drink is to make, the more you can sell- so timing needs to be considered in costing. A specialized mojito with muddled mint will take longer to make then say a orange flavoured vodka soda.

Make sure to use your point-of-sale when trying to finalize price points. It can help to work out specific costings on your ingredients, and let you know what you have in stock should you be creating a special.

Lets talk about price points

Cocktails come in various price ranges. You can make a specialized drink with top shelf liquor and charge $20 or the same drink with bottom shelf and it will cost $6. It is important you know what your customers like to drink -are they big spenders or do they prefer the cheap stuff? You know best.

Try a drinks and food pairing

If you serve oysters by the beach try offering a light and refreshing beverage like a champagne cocktail.  If you’re a Mexican restaurant expand your offerings into like a Coronita or Michelada and tell your customers what it tastes best with. Seems obvious right? You’d be surprised lots of restaurants go for the let your customer choose approach, but it makes sense to direct them. Plus if your customers are like me, they want recommendations.

Make it pretty

The type of glassware, the color, and the garnishes are all things that play into your customers ordering a particular drink. When customers see an eye-catching drink being served in a special glass it will grab the whole bars attention. Each specialized drink needs its own home, so no more one size fits all with drinks and glassware. The great plus is that if your drink is pretty, it will also make for a pretty picture and free marketing from your customers on social media is important.

Happy hour

If your in a city where after work happy hour drinks are a thing, then you need to jump on board with this. Yes you are lowering your drink prices, but you are bringing in more clients, and they most likely will stay longer then happy hour to order full price drinks and food. Its also a great way to bring in new customers, and if they are happy they will be back. So don’t hate on the happy hour specials.

Using your point-of-sale to create a quick button for happy hour specials will help your bartenders save time, so they can focus on making more drinks.

A bartender that knows what they are doing

There’s nothing worse when your a customer and your bartender asks you how to make the drink you want. If your focusing on your beverage plan then make sure you have someone knowledgeable and feels comfortable giving you input.

Try using an experienced mixologist

A mixologist is a person whose sole job is to create cocktails and other drinks. They can help you create the right drinks for your brand, keep you competitive as they are up-to-date on all the trends.

Now get going and be creative.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

Make sure you avoid these common restaurant marketing mistakes

Your open for business, and aside from making food and creating a stellar ambience theres more you need to do to get those customers in the door.

Marketing may seem super specialized, however it’s something we do a lot of without even knowing. From marketing your self for that new job, to a new love interest, pushing our politics and philosphies to family and friends and even now showcasing our lifestyle all over social media.

Marketing is the promotion and selling of something-it’s the part of the business you chose to get in to when you opened your new business including a restaurant. So why are so many restaurant owners baffled by restaurant marketing?

With solid marketing in place, you will see tables booked on a nightly basis, customers coming back for more and new customers becoming aware of what is on offer.

We get it not everyone can afford to hire a marketing guru, so like most things when you try and do it all yourself you will make some marketing mistakes along the way. Here we’ll identify some of the most common so you know which tactics to avoid or the right direction you need to be heading in.

NO BRAND IDENTITY

A brand identity is a customers DNA. When you think of some of the most successful brands in the world, you can instantly recognize their brands logo and associate that with what they have to offer.

So commonly restaurants make the mistake of not creating a brand identity that your customers can relate to.

If you can add personality and a story to your brand, you are more likely to build a connection with your customers. These customers will then want to become a part of your story.

If you can also develop a brand promise in your story, something that your customers know you will try your very hardest to deliver on at all times, you’ll be well on the way to establishing a solid brand identity.

So for example if you’re a farm to table restaurant that promotes its self on fresh organic ingredients you can’t stray away from this otherwise you will jeopardize your brands reputation and identity along with it.

NOT HAVING , or HAVING A POORLY DESIGNED WEBSITE

In todays competitive market having a website is a must have for your restaurant- and let me clarify that a Facebook page does not count as a website. Don’t get me wrong it is a valuable marketing tool, but it is not a website. Customers are interested in finding out more about a restaurant before they commit to visiting, or ordering and the best way to do that is via a website. So this website needs to communicate your brand identity and it needs to be clear, eye grabbing and eventually recognizable. Make sure your users journey is easy and search optimised to drive actions. If you have a poorly designed website that is difficult to navigate, you increase the chances of customers looking elsewhere because they can’t find exactly what they are after. So note to self if your going to spend some cash money, spend it here.

NO BUSINESS STRATEGY

Unfortunately, you can’t wing it when it comes to marketing your business. You need a proper thought out business strategy that is goal-driven and measurable. Are you trying to create awareness about your restaurant, drive more foot traffic to your eatery or grow your social media following? Each of these requires unique marketing tactics so it’s essential to establish what you need to achieve and structure your strategy with that goal in mind. You also need to assess the effectiveness of your strategy regularly so you can adjust it accordingly.

ALWAYS OFFERING A DISCOUNT

Promotions that involve discounts are one of the easiest ways to encourage sales. But if you just have discounts for the sake of having them and they never end, you’re losing more money than you’re making. Discounts should always run for a limited time and have a catch that supports your marketing objectives. For example, you can give 30% off your patrons’ next meal if they sign up for your restaurant’s newsletter or you can offer them a complimentary glass of house wine when they order more than four tapas. It all goes back to your strategy and what you stand to gain from the discount.

FORGETTING ABOUT MOBILE MARKETING

8 out of 10 times your customers are viewing your offerings on there mobile phone. Your customers are busy and always on the go, and being able to view menus on there phone , order and/or book a table is advantageous. The plus is you can link this to your POS system.

Mobile apps are proving to be a popular business investment within the restaurant world. You are able to collect information on your customers and provide exclusive discounts to app users, offer rewards for visiting, and provide instant access to menus and online booking functionality.

NOT USING YOUR CUSTOMERS DATA TO YOUR ADVANTAGE

You can never know too much about your customers. Yet so many restaurants don’t gather any information about them or if they do, they don’t use it to their advantage. Leveraging customer data is an effective way to improve your service and deliver more personalized experiences to your customer.

If you run a loyalty program, ensure that you use all the information it collects to your advantage. If you require sign ins on your website for delivery , then collect that info and offer your customers a personalized discount on there next order. If your restaurant has an app, pay attention to the buying patterns that arise from mobile payments and mobile orders. No piece of information is too small when you’re building a 360-degree view of your patrons.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

 

4 KPI’s you need to track using your restaurant point-of-sale system

As restaurant owner or manager, you will undoubtedly be tracking sales figures and profits using your POS system. However, with increased competition your business needs more in-depth on data to operate more efficiently. The most successfully businesses focus on several key performance indicators (KPI’s) to help really gain a proper view on their businesses.

KPIs cover all areas of your business from sales, and HR to marketing. With a proper restaurant POS platform like PointOS your business can capture real-time data into all aspects of your business. This allows you to make reactive and proactive decisions about everything which ultimately will increase your bottom line.

However today we will discuss the 5 key elements in which you need to track from a sales perspective.

1.Sales per labor hour (SPLH)

SPLH assesses the earnings generated by your business each hour. An efficient labor hour is achieved when the resources available generate the most revenue.

This KPI has two factors which come into play, your labor hours and sales revenue. Labor hours won’t change significantly because you are open when you are open. However your sales will change based on weather, holidays, weekends and peak meal times.

Ultimately your SPLH will help to predict when you have the customers coming into to dine which will then help you to staff accordingly.

2.Food and drink sales per guest

Sales per head will give you a full picture of what appeals most to guests and whether time of day impacts total spending. It also reveals underperforming dishes that have a negative impact on the BOH’s productivity while doing little to boost profits. Alternatively, it shows which popular or hot-selling items to increase prices and improve margins on. What’s more, this KPI will tell you the best time (slow periods) to run a promotion or happy hour to increase sales.

3.Table turnover rate

Whether your restaurant is fast-casual dining or white-tablecloth service, tracking the table turnover rate is essential for any sit-down restaurant.

Once you know the average time it takes for a table to sit, eat, pay, and leave at your establishment, you can take deliberate steps to improve the rate. Often, the biggest problem lies in service; the FOH is too slow or a slow legacy system is used to process payments.

Making sure your staff are well trained will help improve your turn over rate.

4.Employees Productivity

Looking past how many waitstaff you have on the floor, you also want to know how hard they are working for your business to sell. Taking orders is one thing, but if your staff are up-selling or making pairing suggestions they are helping your business’s bottom line. You can analyze how much each staff member is selling, and cross reference with your actual sales and see what percentage each employee is giving your business.

These are just a few of the KPIs your business should be tracking. Your POS can offer many more insights, and even customized based on what you actually need for your business. No matter the size of your business, more is more, and remember to do it often for measurable results. The more you know the more you can improve your business.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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Increase your lunch turnover with these 6 easy steps

Lunch business at restaurants is often overlooked as most establishments seem to focus on breakfast and dinner. Don’t let lunch be the after thought. A full service restaurant that offers dinner will have to pay employees during the day to prep for a successful evening. Why not help cover these costs and some by offering lunch as well?

Your restaurants location will play a part in how you can increase your business in this underestimated shift. So, before we reveal effective ways to attract the lunch crowd you will need to identify your target market.

  • Office workers– These customers usually have an hour or less for lunch which means your service needs to be as fast as it is tasteful.
  • Housewives or Stay-at-home parents– This clientele isn’t in a rush, they want good food, a good ambiance and not to be rushed out the door.
  • Students– With less money to spend, and less patience these guys want quick and easy food that wont break the bank.
1.Pre fixed menus

For the office workers and housewives putting together a pre-fixed menu is a great idea. On the one side its quick and can be timed properly ensuring your office clientele make it back to work in time. This also plays as a plus for your housewives/stay at home parents because you can manage there length of stay at the table. Time is money, so since they tend to linger this is a good option at pushing there seating time down.

The menu will need to be tasteful, but uncomplicated to ensure your staff can turn it around in a decent time, but not compromising on taste. Remember this is lunch, so keep it light and priced fairly.

2.Lunch specials

For a daily flow of return customers opt for a lunch special. This is beneficial for any market your looking to target. This will help anyone whose on a budget. So make sure your prices are competitive and whats on offer is so good that they can’t go elsewhere.

This type of deal will often help with keeping repeat customers, and what business doesn’t want a loyal clientele.

Make sure to use your point-of-sale system to create an easy buttons for lunch specials and pre fixed menus. It will help your staff save time.

3.Group specials

Customers usually dine with each other, so if there meeting friends alike -because hey that’s what they do, or having an office lunch to boost morale you will need to take advantage of this.

You can attract large parties by offering a special group discount and this won’t effect your bottom line. People love to save money so let them think they are. You can offer a discount off the meal, a set price or offer a free desert. Whatever it is they will remember and will make sure to choose you again in the future.

4.Free delivery to local spots

This will really only work for businesses in an area that is dense with businesses. People can’t always leave there desk, but they still have to eat. If your in a reasonably short distance give an incentive to order lunch from you instead of a competitor.

5.Schedule the right staff

Make sure to train your staff to be ready for the lunch rush hour. Their friendly and efficient service will win over lunch crowds and hopefully frequent your spot. You want them to also be able to up-sell subtly to increase there bills since lunch meals are often less then dinner. You can check the success of your staff by pulling reports from your point-of-sale system that show table turn around times, and bill totals.

6.Remember to market

Most restaurants fail not from lack of trying, but they forget about marketing changes they make to there current business. Customers won’t know you’ve added lunch service if all you’ve ever offered is dinner. They also won’t know of your specials unless you tell them. Promoting these changes is key to the success of your business from the moment the change happens.

Use social media, word of mouth, tell guests that come for dinner, make flyers. Remember the more you talk about it the more it becomes made aware.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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7 reasons your restaurant business should attend trade shows

Running a business is not easy between managing your staff, and making sure the business is operating smoothly you definitely don’t get a lot of time to yourself. So the last thing you want to do is attend something outside of work, but you should. There are some exciting restaurant trade shows happening this year with the most notable being the National Restaurant Association Show , happening from May 18th-21st in Chicago. With over 65000 attendees and exhibitors registered to attend the NRA’s 2019 show is a top event for industry insiders.

WHY IS IT IMPORTANT FOR RESTAURATEURS TO ATTEND TRADE SHOWS?

Keeping up with trends and news within your industry is the best way to keep your business relevant in this competitive market. Tradeshows offer you the opportunity to grow your business, get re-inspired and network with new and existing connections. You will be on top of the latest technology, be the first to hear about new news and taste some delicious foods. Most of these trade shows are in food and hospitality hubs so you can get out and explore the city and take notes.

We’ve put together some reasons as to why you should be attending these trade shows.

1. Discover new technology

You can take your pick from the latest restaurant technologies from operational interfaces like PointOS to reservation management and payment processings. These tradeshows allow you to test out and experience the new products before buying.

2.Get detailed insights

Are you wanted to change your menu, make reservations or get a new point-of-sale system? Attending a tradeshow will help you answer any questions you had about what your looking for. Take advantage of having everything you need in one place.

3.Attend relevant seminars

These big tradeshows bring in some key players in your industry who can pass on some of there expert adivce on tips and tricks of running successful businesses.

4.Find investors

Whether your looking for investments for your new concept or your already existing business you can take this time to network and connect with the right people.

5.Taste menus

What is better then good food?-nothing really. This is defintiely one of our favorite parts of the tradeshows. You can get inspired from other client menus or try out pre-made deserts and appetizers that you want to put on offer at your venue.

6.Promote your business

The perfect place to publicise your restaurant amongst like minds. Sell your place and make it a destination for them to visit when they come to your city. Don’t be shy, you can gain a new following and maybe new business opportunities.

7.Stay on top of the trends

Staying with the times is a key player in your businesses success. You need to be able to keep up with your competitors. You will find out whats happening in your industry and when if you make it to the tradeshows so don’t miss out.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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5 Ways technology is changing the modern restaurant business

While its obvious that getting customers and serving them good quality food is the focus of a restaurant, the businesses success is highly measured on how it operates. Innovators are constantly improving technology for restaurant businesses that helps to streamline operations by making things easier to obtain for both customers and business owners. This so called tech revolution has turned once imagined business solutions to reality transforming the way a business can operate faster, and more profitably. To be in the game you need to keep up with the competitive market you entered into.

There are several ways in which technology is impacting the restaurant industry and we’ve listed the top 5 below.

1.Point of Sale Systems

POS systems are the backbone of every eatery and is a system that every restaurant owner should have for their business. By choosing a POS system you will enable your restaurant to operate more efficiently.

These point of sale systems combine hardware and software specifically designed to streamline your business operations from beginning to end- meaning from ordering of inventory to sales & even payment processing.

When executed properly, a POS system will help track everything from food costs and profit margins to labor costs and best selling items. Whether you’re a small business like a food truck to a 5-star restaurant, everyone should have a point of sale to provide real time analytics that help you make smarter data-driven business decisions.

2.Mobile ordering devices

Your POS is the foundation of technology for your business, but there are many integrations you can link to your POS .

Mobile tablet devices allow employees to take orders tableside rather then walking back and forth to a stationary POS. This is convenient for the staff, and helps get the customers order faster to the kitchen. It also enables less room for error as your staff are taking the orders directly from the customers mouth All in all creating a better customer experience, and less wastage.

3.Tabletop Kiosks

Say goodbye to cash registers and hello to kiosks, the newest in point of sale technology. You might have already seen a few of these free-standing screens at your local restaurant chain, and if you did, you probably noticed the dramatic difference it made to the ordering process. At these kiosks, customers are able to browse the menu, create customized orders, and pay for their meal entirely on their own. This, along with suggestions for up-sells and cross-sells, encourages diners to order more. Having kiosks to handle the transactions allows employees to focus their efforts on back-of-house operations and customer service, rather than having their efforts divided. These kiosks will only continue to increase a restaurant’s efficiency and profitability.

4.Digital table reservationist

Long waiting times are usually a dissatisfaction amongst your restaurants customers. Help keep your hosts and customers happy by using a digital table manager that can be integrated into your POS system. This software can take bookings direct from your website, and help with optimal seating arrangements with your table availability. It will give realistic wait times and notify your customers when there table is ready. This way they don’t need to stay within your restaurant while waiting. A digital reservation manager is the secret to getting customers off on the right foot from the moment the step into the restaurant.

5.Employee scheduling software

Moving into some internal operations that have been effected positively from tehcnology is employee scheduling software. This is becoming more and more popular in the food and beverage industry. If you’re a restaurant manager or owner, you’re no stranger to the weekly challenge of employee scheduling and shift changes requested from your staff.

Who has requested off? Who can only work lunch on Mondays and Thursdays? Who has called out sick and now you need to find coverage? Remembering all these little details or accounting for the unpredictable is not only time-consuming, but it’s also inefficient.

Employee scheduling software solutions are a great way to manage staff and hold them accountable for their shifts.

In the recent years this technology revolution is exploding, there are more and more innovators finding solutions for the restaurant industry. Let us know what you think- Do you have any issues you’d like to see solved by technology?

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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How to gain customer feedback for your restaurant

As a business owner you need to check in with your customers on how your doing even if it’s not always good news. Good or bad all feedback is an important part of your success. So don’t fret the small stuff. Customers love to be heard, so let them share there thoughts, comments and concerns to help you make your business better while building a relationships with your customer. If they leave positive feedback online this will ofcourse help build your reputation and establish your restaurant locally and beyond.

With a world of answers literally at our fingertips it’s become part of the norm for customers to check out your establishment online before making there decision.

Most customers will check out a restaurant online when making a decision on where to dine. They will look at reviews and comments and this will leverage there decision on whether your place is a yay or a nay.

Getting customers to leave a review isn’t easy. So coming up with a strategy to keep your customers communication open and positive is crucial to your success of your business.

Let us show you 5 ways on how you can you encourage your customers to leave feedback.

1. Use your point-of-sale

Technology is the easiest way you can get direct feedback from your customers. Make sure you invest in a POS system that can gain valuable data on your customers experience. This data will be recorded and is trackable so you can review current and past comments. You will be able to tell if your food was cold, or if your servers need some extra training tips. This personalized info is important for your business.

With PointOS you can prompt guests at check out, or prompt your server to get guest feedback , add the comments section to your receipt or ask for there emails so a manager can check in and get more detailed feedback. This direct mode of contact will help you get real feedback, and help you get in-touch with the customer should they have had a negative experience. Always remember the comments and reviews are an open conversation. It’s important to speak to your customers whether there experience was good or bad so they know you are listening.

2.Add feedback surveys into your WiFi Network

Cafes, bars and hotels are now choosing to provide free wifi to attract more customers to their locations. This is great for customers, but presents opportunities for you to gain great insights on your customers.

Simply prompt your customers to create a free account with unlimited wifi access after they hand over there contact info and answer some survey questions. It’s a fair way to trade WiFi for feedback.

3.Offer incentives for feedback

We get it your customers are busy, and having them answer a survey will take time out of there schedule. Make sure your surveys are worth there time by offering them a reward for the completion. This will make a simple task highly effective. Offering them a free meal, or a gift card to a non-competitive spot will help.

4.Turn their compliments into reviews

Capitalize on what you have. If you receive positive feedback in person, ask your guest if they are willing to share their positive feedback online. Try and be slick, and don’t act to desperate.

“We are so happy you enjoyed yourself. Thank you for the positive feedback. Could you write us a review on our Yelp page if you don’t mind? We’re trying to reach new customers, and reviews help our ranking a lot” sounds a lot better than “Thank, but can you write a review on Yelp?”

5.Reuse & Recycle existing feedback

Scour over the web and find comments and feedback about your restaurant. If your restaurant has seen any customers then it’s bound to have reviews on sites like Yelp, Facebook, TripAdvisor , Google etc. You will need to make your profiles active on these review sites so your customers know where to leave the feedback. Once it’s on there its yours to use.

Remember all feedback is good feedback. Just keep the line of communication open and the customers will keep flowing.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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5 tips for up-selling in your Restaurant

Up-selling is when you offer customers the opportunity to purchase additional items to benefit, enhance, supplement or otherwise improve upon their current purchase. The easiest person to sell something to is the one who is already at your door and ready to pay you money.  It’s an important and effective way to increase your profits within your restaurant. However, you don’t want to lose customers by pestering them with multiple attempts at increasing there bill. You will need to make sure your staff are trained to pull this off. .

Up-selling is your “every little bit counts” strategy, in that every up-sell leads to a small increase in the price of a meal. Think about the phrase “would you like fries with that?” This is a classic example of up-selling — a sales technique used to sell additional goods or services to existing customers.

Let us show you some tips and tricks of the trade below:

1. Know which menu items have the highest profit margins

When informing your staff about up-selling, make sure to suggest items that have the best profit margins. This will ensure that you are increasing your profits to the maximum potential.  All this info is readily available to you  when using PointOS point of sale system at your restaurant. You can share all the right stats to will help your employees sell the items that have the best profit margins. For example, if a customer is deciding on which wine to purchase, the server can suggest the wine with a high profit margin and give a short description of why it’s a good wine to purchase.

Ofcourse your staff should never say you are suggesting this wine because of the profit margins, as this would be a complete turn-off for customers. Make sure to give your staff informative descriptions of the flavour or enjoyment that the customer would get from purchasing your suggested menu item. Remember the item with the biggest profit margin isn’t always the most expensive item on the list.

2. Offer all the add-ons

When a customer orders a specific menu item, the server can offer a variety of extras that could accompany the meal that the customer has asked for. Offering extras to customers is a good way to increase the cost of the meal that the customer wishes to purchase.

For example, with a burger the server can suggest to add bacon or cheese, with meat dishes the server can suggest adding sauces or extra sides. When using PointOS your staff can easily add these extras to the bill.

A customer is more likely to add an extra when you dangle it in front of there face thereby increasing the amount that the customer is paying for their meal.  Make it personal and tell them how much you love the dish they are ordering will be so much better with the add-on. This is a simple way that servers can help to upsell without sounding too annoying to the customer.

3. Be suggestive

If you are too general by simply asking if the customer wants drinks or dessert, it makes it way easier for the customer to refuse, therefore losing the restaurant the increased profits that come from up-selling.

Your waitstaff will be more effective by suggesting specific items when they are recommending courses that the customer has not already ordered. For example, when asking if the customer would like a drink order, the server should suggest a specific drink that they think the customer would like. You can create menu shapes with text captions that catch your staffs eye using your point of sale system. Highlighting these products will remind your staff to suggestively sell.

4. Stop pestering

There is a fine line between effective up-selling techniques and completely annoying the customers. Your staff need to know the difference because you do not want to annoy your customers to the point where it leaves a bad taste in there mouth and they leave you a horrible review and never want to come back to your restaurant.

Customers come to dinner to have personal time, they don’t want some stranger constantly bombarding them with suggestions and attempts to sell them something. Training your servers on how and when to make suggestions is so important.

Keep it natural-this is the most important part. By inserting up-selling techniques naturally into the conversations with customers they won’t even realize your trying to make more money out of them. Remember servers have the incentive to increase the bill and to be personable as this will increase there tip. It’s a win win.

5. Reward your staff

Everyone loves incentives. Give your staff an exciting contest atmosphere with a weekly prize for the highest achiever. Whoever keeps your upselling efforts front-and-center in the restaurant can win a prize whether its extra cash or a paid days leave.

If you are using a point of sale system you can easily track this information by pulling a report on whose bringing in the most profits from up-selling. Your staff will work harder knowing theres something in it for them.

Remind your staff your always watching, and show them appreciation by rewarding them for bringing your business more cash.

Its important to remember that up-selling should be part of your employee training. All servers should know the basics of up-selling, from offering top-shelf liquor to knowing how to give a mouthwatering description of menu items. Up-selling not only increases restaurant sales but it also makes for bigger tips for servers and it shows customers that your staff is knowledgeable as well as friendly.

10 must haves for your restaurants website

Being online with your business has become essential for engaging with current and potential customers.  You need to take advantage of the vast variety of platforms available to market your business on the internet, otherwise you will miss out on revenue generating opportunities. The most important place to start is with your restaurants website. The message you want to put across will come from your website, and ultimately is where you want to drive your customers to from all other platforms.

However your website came to be, we’re here to give you some tips on how to make the most of your website:

1. Visual images

Image is everything. Even with a great website design, if your photos are amateur, your business will look the same. Hire someone who knows what they are doing and can paint the picture of your business with beautiful imagery. Ambiance, food, staff, services & happy customers should all be included on the list. These visual assets will seal the deal when trying to take people from your website to your restaurant.

  2.  A Clear navigation menu

Ease of navigation through your site is also important. When someones trying to find your menu, or where you are located they want it to be easy and not hidden. Think of your own experience when you visit another website. What are the things you’re usually looking for? How do you feel when you can’t easily find it? It’s frustrating, right? That shouldn’t happen when your clients visit your restaurant’s website. Information should be easy to find and well organized, otherwise they’ll leave the website feeling discouraged and frustrated.

  3.  Contact details

When you navigate onto a website for a restaurant you like finding there contact information should be instant. Often even when you google a restaurant you google “Restaurant contact info”. This basic information, like the phone number, address, and email address should be on the front page, either at the header or the footer sometimes both places. Don’t forget to re-include it on your menu tab and include directions to your restaurant. 

  4.  Feedback form

You will be competing against Yelp on this one, but it is still necessary to have a feedback form on your website. This is a good way to invite customer feedback, positive or negative. If you can gather this feedback directly, and make an effort to improve the dining experience, you get an opportunity to make that customer’s next experience all the more special

  5. No PDF menus

Your menu should be clean and crisp in a way that is easy for your customers to access. Using HTML to place your menu on your website is a must. Avoid attaching a PDF menu to your website as it forces your customers to click on an additional link, and won’t allow for easy editing, and overall doesn’t look professional.

  6. Be mobile friendly

For those of you who are not in this century, smartphones and devices with data plans are where its at. Your customers are definitely using their phones and internet to research and check out the local restaurants. Make sure your site is prepared and can format seamlessly from web to phone otherwise they will move onto the next.

7. Customer testimonials

Absolutely nothing is more critical to building confidence and trust than customer testimonials. People like to hear that other people have to say. They need want to know the service was excellent and the food was delicious.

8. Customer sign up form

Customers definitely want what you have to offer—if there is little-to-no risk, and you can deliver what you promise they will be happy to sign up. Just don’t bombard their inboxes with pointless info. Send offers, offer incentives and keep them posted on daily specials. This is the best way to build relationships and engage with your customers.

9.  Online ordering linked to POS

As we’ve mentioned above, its the digital age. People want to click and buy, so make sure when they do you have a POS like PointOS that integrates with your delivery option on your website.

10.  Can I make a reservation

If your restaurant takes reservations, then you’ll want to feature that information clearly on your website. Making reservations through your website needs to be easy to find otherwise you could loose potential customers. Some websites can be made to integrate directly with your platform of choice so make sure to make it a smooth experience for your customers.

In the era of gathering information easily, its not an option for your restaurant to not have a website. It makes it easy for your customers to find all the information they need and allows others interested in your business to research you. Just make sure you have everything it needs to be a success.

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

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Full Service Point of Sale features on PointOS

Point of Sale (POS) systems are a restaurants best friend, offering so much more than conventional cash registers. While it’s clear that having a POS is beneficial for your business it’s important to understand the key features that a POS system should have and the specific benefits they bring, so you can make an educated decision when choosing your ideal POS.  So, with so many point of sale systems out there so how do you choose?

We’ve listed several features below that our POS can offer a full service restaurant.

Multi-server modes 

Program in an unlimited amount of wait staff over multiple locations.  You can simply mange and move employees as needed. It will handle all level of restaurant operations. Serve your way with customizable options.

New easy modifications and order/split-check functions

Manage orders and check using fast but thoughtful modifier actions such as quickly telling the team “light Mayo” or easily sharing out that nacho plate between 3 guests

BOH controls

Delegate operational control using our battle tested and proven restaurant operation management system. See below for an in depth look and the BOH controls. All included with PointOS

Employee management & scheduling

Create, Post and update in real time anywhere anytime. Sharing is easy so all employees always have access and receive notifications. Lets servers handle coverage with a unique messaging system.

Menu management

Build your menu in minutes online or on location using PointOS. Years of experience have gone simplifying that process. Additional quick edit option – the ability to tweak menu items right in the menu can really speed up your process!

Modifier control

Set up modifications with an easy to use programming that creates a  smooth  work flow that makes sense. Making menu management a simple task and easy for any needed additions.

Inventory & recipe setup

Don’t miss a drop. These days your customers expect the best food. The trouble is those items are costly and weigh down food costs. We can help you count all the ingredients needed for any item. So you can decide what’s the best price to cost that grass feed organic bacon home made pretzel bun burger!

Inventory re-order

Stay up to date on purchasing needs, streamline your inventory with our unique API. Never hassle over inventory. Need special items? You can order on demand with PointOS

Server analytics

Get enterprise level reports and data with analytics, see your best performers, track criteria such as as active upsell. Identify at all times the best people to put on during you most critical shifts.

Dining room layout designer

Customize your floor plan to maximize revenue. Our layout also provides relevant statistics right on the layout. Provide a manger with a snap shot of key info like turn times, table length and last visit

The good news is it doesn’t stop there. Visit our website www.pointos.com to see more features on offer.

Schedule a demo now!

Like our stories or want to hear more? Drop us a line @ Blogpointos@gmail.com.

See you next week!

Your devoted hostess,

Brittany

Do you like this idea? Then don’t be hasty and share it!