5 tips to help market your restaurant’s online ordering

The restaurant industry has been hit the hardest over the past few months. Although we are seeing an ease in restrictions as restaurants begin reopening for sit down dining, many diners remain wary of being around others. Because of this, takeout and delivery will continue rise in popularity and be the salvation of the dining market.

What we know is that third-party apps dig deep into the profits of your restaurant, and a more profitable option is in-house online ordering. As a business owner it’s easy for you to choose a third-party because you feel you can borrow the market reach that they come with. However, in these tough times keeping money in your pocket is more valuable, and you can easily market your online ordering business yourself. We’ve put together some pointers below to help you get started (and it’s easier than you’d think!).

The first step is letting customers and potential customers know they can order directly from your website. So, your main focus is getting that message out there and widely known. After that, the money will follow.

1. Get Creative with Social Media

Being present on social media platforms like Instagram & Facebook should already be a huge part of your online marketing plan, but now it’s even more important. Being active and engaging on social media keeps your brand fresh and on the top of users’ feeds.  It’s also the best way to get your voice out on offering online ordering.

It’s a fast and easy way for your customers to see how, what and when they can order from you.  You can post your specials, incentives or discounts you’re offering—but also think of new ways to engage your audience on social. This could be offering glimpses into your kitchen, a video of your chef adapting a dish for home cooks or a spotlight of an employee. This is the time to differentiate your brand and drive more traffic by finding unique ways to cut through the noise.

2. Reach people where they live

If your restaurant is located in a busy metropolitan area, a geo-targeting ad distributed to devices within 1-2 miles of your establishment will earn you a lot of attention. Messaging, however, is the key to an ad that generates orders, or, if done poorly, puts customers off. Here are a couple of suggestions to make sure your messaging is successful.

Image selection

Let’s face it, pictures of a room dining might have worked in the past, but right now you need to sell your restaurant as a safe, convenient service that offers delicious food that you can enjoy in the comfort of your own home.

Word Usage

Select your wording carefully and showcase what your customers are getting if they take action on your ad (i.e takeout and delivery, curbside pickup as a safe, convenient service, bringing delicious food to your home.)

Whats next?

If the purpose of the ad is to generate orders rather than getting customers in the door, give them the option to call or place the order online directly from the ad.

3. Update local listings

A local listing is basically a business directory. Think of it as the present day “yellow pages.” Make sure your business is present and has the right information on Google My Business, Bing Places for Business, Yelp and other online platforms. This includes changes to your business, menu hours or temporary offers. Remember to treat these listings as an extension of your brand by designing them like miniature versions of your company website.

4. Engage with your customers

You have probably been receiving an influx of marketing emails from every brand you’ve ever done business with to notify you of their COVID-19 updates. Although it’s crucial to keep customers informed, messages like this get lost in already overstuffed inboxes.

However, email and database marketing can still work for your restaurant. It comes down, once again, to messaging:

  • Be sure to showcase your shift in business operations not as a fallback position but as a way you can continue to help serve your customers in the changing environment.
  • Focus on your ability to take orders online and make deliveries.
  • Entice your email database with your delicious offerings, showcasing your top sellers.
  • Keep everyone informed when changes have been made, and make sure to remain positive.
  • Ask satisfied customers to leave reviews-they have the time.

Your database can always grow, and now is the time to focus on that.  People are at home, and they are definitely online, so you can update your website to make signing up to your newsletters easy and even rewarding.  Incorporate some call-to-action elements on social media and in ads so customers can stay continuously updated.

5. Update your website

People are stuck at home and are browsing the internet now more than ever. Making sure your website is up-to-date and easy to find is critical so you don’t miss out on potential sales. If customers struggle to find your site or where you offer your online ordering, then you will miss that sale. You can increase website traffic with these simple tips.

Run Ads

Run ads with google that push people directly to your website.

Keyword optimization

A few months ago, searching for restaurants with “curbside pickup” wasn’t a thing, but now having these words on your website is grabbing more traffic. You need to make sure that your website descriptions are up to date so people can find you when searching for this. For example, if a customer is searching for “Italian food with curbside pickup,” you won’t show up in the search if curbside pickup is not listed on your website, resulting in a lost potential sale.

Make your website mobile friendly

If you haven’t done this already then, you’re losing out on valuable traffic. Most people use their mobile devices, and your website should adjust accordingly.

If your website’s homepage isn’t mobile friendly, then it isn’t user friendly for your customer. Zooming in and out to try and read or click is time consuming, and might deter someone from ordering from you.

Your business will thrive in these uncertain times if you continue to work smart and adapt. So if you don’t offer online ordering yet, or you need an easy and seamless way to offer it, be sure to check out PointOS’s new online ordering app PointOS To Go.

Like our stories or want to hear more?

Drop us a line @ brittany@pointos.com.

See you next week!

Your devoted hostess,

Brittany

5 benefits of in-house online ordering

Take-out and delivery have become an essential part of restaurants’ business due to recent COVID related changes and regulations. So, as the world enters a new normal you will see more businesses adapting to survive. Online ordering is one of these adaptations-for most restaurants it was once a luxury but is now a necessity.

Currently there are two main ways to get your business online.

One way is to use a third-party delivery service. They already have the network and the framework to transition you into online ordering and delivery. But did you know that you will need to pay them upfront or give them a huge percentage from each sale made? In the end you can end up making little to no profit on your food and labor. With social distancing still at play and your dine-in restaurant either still not operating or operating at smaller capacity, this is not a favorable situation to be in.

A more cost-effective option is to use an in-house online ordering service. You can do this with a POS system that offers seamless online ordering integration to your website with a downloadable app to put your menu right in your customer’s pocket. This in-house online ordering system is able to offer more benefits for your business by integrating directly with your POS and by keeping profits in your pocket.

Alternatively, you can develop your own online ordering system or app, which will put you back a hefty amount of cash and won’t necessarily be easily integrated with your current point-of-sale system, which also means you will have to manually input everything.

We get it, the thought of dealing with online orders and food deliveries isn’t easy and there is a lot to think about. But did you know some point-of-sale companies, such as PointOS, are now offering free online ordering apps and web integrations to help get your business online as easily and efficiently as possible?

Below we’ve put together some of the benefits of using an in-house online ordering solution like PointOS To Go.

1. Drive revenue and keep the profits for your business

Customers can take orders into their own hands when ordering from the comfort of their own home. They are more willing to take an in-depth look at your menu and see what options are available to them.  Since there’s no pressure of a waiter urging them to make a decision swiftly, they often order more and spend more.

Now if you’re using an in-house online ordering suite that’s included at no extra cost from your POS provider, such as PointOS To Go, you get to keep all those profits for your business instead of handing them over on a silver platter to a third party delivery service.

2. Collect vital data

When you use a third-party app, you are also handing over all your customers’ data to them to benefit from. When you take advantage of an in-house ordering system you can become the owner of that crucial data. All data inputted from your customers can be recorded, and you can track their order patterns to make it easier to customize their experience in future.

3. Customization

When using other food delivery services, there’s hardly any customization available. PointOS To Go offers a web integration and mobile app, and both offer customizable features so you can keep the look and feel of your restaurant’s brand at no additional cost.  With an in-house ordering application, you can customize your menu items with pictures, descriptions, and modifiers set how you want them, making it more functional and aesthetically pleasing to help attract even more customers.

4.Menus are regularly updated

Now more than ever, restaurants are adding new menu options and offers to entice customers amidst the continuing slowdowns and restrictions. This along with supplier shortages and delivery issues are resulting in constantly changing menu options and availability. Because of this, it’s imperative restaurants provide their most recent menu to customers. Rather than going through the tedious task of manually updating each platform’s menu each day, in-house online services such as PointOS To Go can seamlessly integrate to your online POS and restaurant management portal, making menu setup and maintenance a breeze. It even integrates with inventory, keeping all your restaurant data in sync in real-time.

5. Order accuracy

Online orders flow directly from your website to your point of sale in real time so you can say goodbye to missed or inaccurate orders and hello to higher profit margins.

So what are you waiting for? It’s time to get online! 

Like our stories or want to hear more?

Drop us a line @ brittany@pointos.com.

See you next week!

Your devoted hostess,

Brittany

5 restaurant technology trends to keep an eye on post Covid-19

If there is anything certain it is that the best innovations for businesses come from hardships.

The COVID-19 pandemic is no different, and it has showed us how quickly the restaurant industry can adapt to changed consumer behavior. From being able to have everything at your fingertips to now craving your favorite food-we quickly switched to limited restaurants offering us take-out or delivery only. While we are sure some changes that have been made are not going to be permanent, new consumer behaviors have encouraged restaurants to shift and adapt. Sustained changes and actions towards this new normal will continue to shape restaurants’ success in our new world.

The solution lies in innovated technology that enables consumers to order quickly and remain at a social distance all while staying safe and hygienic.  So, we have taken a look at what some of these new technologies will look like and how they will help.

Online Delivery will be a necessity

It’s a no brainer to start with online delivery, since it has played a major role in keeping restaurants afloat in this time. Restaurants quickly adapted and used this technology to transform their business even if it wasn’t on their original business plan. This trend will continue to rise as customers will now be more cautious of eating out in crowded places after the COVID-19 outbreak.

Contactless Ordering

With the re-opening of restaurants, smart menu boards and online/in-app ordering is one key area in which restaurant operators should focus on immediately to add speed and value to transactions, while minimizing contact between staff and customers.  Technology like this will remove the need for physical menus -which get covered in germs as they get given from one person to the next.

These new technologies can take many forms. Customers can browse menus on their own phones and tablets by downloading the restaurant’s app. They can also even place their order directly from these devices, which further reduces contact. Not to mention, businesses get the added benefit of gaining valuable insights into customer behavior so they can focus on the technologies and order processes that appeal most to their customer, enabling them to maximize ROI and secure repeat visits.

Though ordering kiosks and tabletop tablets might seem like an obvious solution, they are at high risk for transmitting germs if not cleaned properly. So, in comes the use of anti-microbial screens and devices. Companies have already developed such pathogen protection technologies and this will gain traction quickly in the coming months.

Contactless Payments

The rise of mobile wallets and tap-and-pay cards have been around for years, but they are now becoming even more popular and are expected to become a must have for your restaurant. The technology decreases person-to-person transactions and limits surface contact from cash and plastic credits cards.

While electronic payment options like Apple and Google pay are already on the rise, I’m sure we will see more traction in cryptocurrency and even new options we haven’t seen yet! Adding these payment options as they become available will help improve guest safety and lets conscious consumers know their well-being is a top priority.

Virtual gift cards 

Gift card programs can boost revenue and bring in new customers. But rather than passing out physical cards, virtual options eliminate the need for person-to-person contact and keep everything conveniently stored on the cloud.  Look at Starbucks for example, they have nailed this on the head.

Artificial Intelligence (AI)

Embedding AI into smart boards for drive-thrus will create a safer and more streamlined experience for your customers.  AI can help move guests through lines more quickly and efficiently, all while further reducing the need for human-to-human contact. As we can see that social distancing will remain for some time, most customers will continue to prefer drive-thru and other lower contact options. The speed and convenience that comes with drive-thru service will be as important to increasing customer satisfaction as it is to maintaining a healthy bottom line.

As we move ahead into this new world, the restaurant industry that we knew will continue to evolve and adapt to serve the new consumer behavior. Digitizing and modernizing your guests’ experience while making them feel safe will be the top priority, so these technologies should be on your list.

Like our stories or want to hear more?

Drop us a line @ brittany@pointos.com.

See you next week!

Your devoted hostess,

Brittany

Could there still be hope for your restaurant?

The detailing descriptions of the $670 billion Paycheck Protection Program, which issued paycheck protection loans, created by the Cares Act, are also the most frustrating, especially for restaurant owners. These loans are said to be forgiven if all employees are kept on the payroll for eight weeks and the money is divided up by 75% for payroll and 25% for the remainder of expenses like rent, mortgage interest, or utilities.

So how can a restaurant that has been mandated to close utilize these funds in this way? The short answer: they can’t, and when they can re-open, they will need to operate at a limited capacity with a limited amount of staff.

You spoke, and congress listened.

The restaurant and hospitality industry are the largest hit industry throughout this pandemic, and they will continue to feel the impact for months to come. Last week, representatives of congress introduced the Paycheck Protection Flexibility Act, which would extend the period in which small businesses can use the money and ease restrictions on the amount they can spend on non-payroll expenses such as rent.

So how would this look?

1. Expands forgiveness for expenses beyond the eight-week period

2. Eliminates the capping of non-payroll expenses from 25%

3. Extends loan terms beyond 2 years

4. Allows deferment on payroll tax for businesses

5. Extends deadlines of re-hiring furloughed or laid-off workers

In addition, a newly proposed bill supporting small and medium-sized restaurants that have struggled to access and make use of Paycheck Protection Program (PPP) has been introduced. The Real Economic Support That Acknowledges Unique Restaurant Assistance Needed to Survive Act of 2020, or simply, the Restaurants Act, would create a $120 billion grant program tailored at the 500,000 plus medium to small restaurants, and would infuse them with the cash needed to stay open through the rest of the year. This bill aims to help restaurants ride out the pandemic as they face a future of limited dining capacity, public fear and rising costs to cover masks, gloves and cleaning products with very few strings attached.

So how would this look?

1. Under the Restaurants Act, funds are available only to independent establishments with fewer than 20 locations under the same name. This was a caveat designed to avoid a repeat of PPP embarrassments where huge franchises capitalized on these funds and small businesses were left in the dark.

2. Funding would be available until end of 2020

3. The grant covers restaurants’ difference between revenue from 2019 and the anticipated revenue through 2020, and will be capped at $10 million

4. It could be used to cover payroll, benefits, mortgage, rent, protective equipment and cleaning supplies, as well as debts and outstanding vendor invoices with no restrictions on how to divvy it up.

The act is far from being signed into a bill of law, but is being widely supported by the likes of chefs and restaurant groups, including the Independent Restaurant Coalition — an advocacy group that took part in a restaurant relief roundtable discussion at the White House earlier this week.

Like our stories or want to hear more?

Drop us a line @ brittany@pointos.com.

See you next week!

Your devoted hostess,

Brittany

6 ways restaurants are innovating the restaurant experience with Covid-19

The way we eat, where we eat, and what we eat are definitely changing as a result of the coronavirus. Restaurants are now coming up with new and innovative ways of giving their customers a unique dining experience, while making sure that all guidelines of social distancing are maintained.

Here’s a look at 6 of the unique ways restaurants are battling this challenge.

1. The Inn at Little Washington @innalittlewash

This 3 star Michelin restaurant in Virginia is placing fully kitted out mannequins in their establishment to help with social distancing. With stricter and more limited capacity rules, the idea of guests feeling lonely triggered this restaurant’s idea.

2. Café Roth, Schwerin Germany

This restaurant in Schwerin Germany is taking a more playful approach to social distancing regulations-giving its patrons pool noodle hats to make sure they keep a safe distance.

3. Mediamatic ETEN, Amsterdam @mediamatic_eten

A waterfront vegan restaurant and bar in Amsterdam is sold out through the end of June due to their creative take on social distancing. Guests are seated in private mini greenhouses big enough for three- creating an intimate experience for guests.

4. Fish Tales, Ocean City Maryland @ocfishtales

This Ocean City Bar and Grill has debuted a creative way to ensure customers maintain their distance with some social distancing tube tables.

5. Penguin Eat Shabu, Bangkok China @penguineatshabu

Restaurants are getting thrifty as these patrons eat in between plastic partitions, set up in an effort to contain any spread of COVID-19.

6. Maison Saigon, Thailand @maison.saigon

Originally placing only 1 chair per table, the restaurant felt empty and isolating so in came the panda to help guests to not feel alone.

Like our stories or want to hear more?

Drop us a line @ brittany@pointos.com.

See you next week!

Your devoted hostess,

Brittany

Guidance for dine-in restaurants as re-opening phases begin

Our lives and the economy have been disrupted in unimaginable ways due to the Covid-19 pandemic. However, we can’t keep the world shut down forever, life must continue into the next phase of normal. Whilst the country plans to start re-opening in phases, they use what has been learnt from China for the foundation of the approach. You can check in the map here for the re-opening of states.

The restaurant industry, more than any other industry in the nation, has suffered the most significant sales and job losses since the COVID-19 outbreak began. So far, more than 8 million restaurant employees have been laid off or furloughed, and the industry has lost close to $80 billion in sales already, with a total projection of $240 billion in sales lost for the by the end of 2020.

Some restaurants have been able to stay afloat by offering takeout and delivery to their customers, but this hasn’t been able to help everyone. As the country starts to open state economies in phases, restaurants will soon be able to start serving sit-down customers. Like everything, there is a “new normal” approach, so if you’re planning on opening your restaurant for dine-in guests you will need to know how to prepare your space. California, Georgia and Florida are a few to mention that have re-opened, but each state will have different phased openings and different guidelines.

We’ve gone ahead and put together some guidance based for your restaurant to follow for Dine-In guests below:

Clean, Sanitize & Disinfect

Before you get ready to re-open, make sure you have your entire restaurant properly cleaned, sanitized, and disinfected. This initial clean is important, but it’s also what you do after to keep it clean. You must continue to keep surfaces clean and disinfect before, during, and after every shift and even every seating change. You should also make sanitizer available to your customers by placing them on every table, bathroom, and entry and exit.

However, it doesn’t stop there. Proper hygiene and hand washing from all your staff will help reduce the cross-contamination in your restaurant.  It’s important to remember that hygiene starts before your employees get to work and is essential to protect themselves and others.

You can read more on hygiene safety guidelines for your restaurant here.

Protect your staff

Make sure you provide your staff with the necessary items for protection like gloves, masks and sanitizers to ensure they can protect others and themselves.

  • If you buy disposable masks in bulk, make sure they are accessible to your staff on arrival.
  • A great marketing initiative would be to make branded masks for your staff. You could even offer them for sale to customers who might be interested or forgot their mask in the car or at home.
  • The pre-screening of staff and guests for symptoms should be mandatory by taking temperatures on arrival.
  • Encourage contactless payments like card taps, apple or google pay etc. to help reduce unnecessary contact.

You can read more on employee safety guidelines for your restaurant here.

Social Distancing

Your staff and your guests should remember to social distance at all times.

  • You can place tables 6 feet apart.
  • You can keep your seating as is and put signage that says “not used for social distancing” on tables that won’t be used.
  • Bar areas must remain closed.
  • Encourage customers to make reservations to allow restaurants time to prepare for guests and ask people to sit in their cars while waiting to be seated.

A Breath of Fresh Air

With summer coming and the good weather rolling in, there is no better reason to place guests outside. Most restaurants will be limited to the amount of occupancy they can fill in their restaurant, so If you have outdoor seating, use it and try and expand it to help replace those unused tables inside. This could be done by asking to use adjacent parking lots or sidewalks.

For indoor seating, make sure windows and doors remain open to increase air circulation and ask guests to wear masks when not eating or drinking.

One-use items

This one really rubs me the wrong way, because here we have been almost saving the environment from lack of pollution and garbage, and now we are going to start adding more garbage. But if you want to stay safe you will need to make sure the following are disposable to minimize contact from staff and customers.

  • Provide one-use menus for each customer. Try by explaining to your customers and see if they are happy to share one menu per table.
  • Utilize single-use utensils, plates, and cups.
  • Replace communal, refillable condiments with single serve packets.

Please remember to use recyclable or composable items where you can.

We are just as excited as you are to get back to business. Keep your selves and your customers safe and healthy by following the above. Don’t forget to use your website and social media to keep customers up to date on what’s happening with your business.

Like our stories or want to hear more?

Drop us a line @ brittany@pointos.com.

See you next week!

Your devoted hostess,

Brittany

What safety regulations you need to know for your restaurant

COVID-19 has changed the way we as business owners, employees, and customers need to operate-for the un-seeable future. If you’ve remained open or plan on re-opening your restaurant, there are strict health and safety regulations you will need to follow to keep everyone safe. We’ve put together some of these for you.

What is the new normal going to look like?

How to protect yourself and slow the spread if you are a food worker

  • Don’t go to work if you’re having symptoms.
  • Don’t return to work until you’ve met self-isolation guidelines.
  • Notify your supervisor if you have a sick family member, even if you feel fine.
  • Limit close contact to others and remain at least 6ft away when possible.
  • Wear a cloth mask in public.
  • Encourage touchless payment methods and minimize handling of cash, cc, reward cards and mobile devices.
  • If you do need to exchange money, don’t touch your face, place money on counter when exchanging and wipe the counter as well as your hands with sanitizer.
  • Continuously clean and disinfect surfaces and hands.
  • Avoid contact with body fluids.
  • Don’t touch your eyes, nose or mouth.
  • Use tissues when coughing, sneezing or touching your face and dispose of them afterwards.

The steps you need to take if you are an employer

Reducing transmission amongst staff

  • Actively encourage sick employees to stay home.
  • Employees diagnosed with the virus should not return to work until after self-isolation criteria are met.
  • Be aware that some of your staff may be higher risk than others due to other underlying conditions.
  • Provide proper training for employees on hygiene.
  • Provide appropriate materials for keeping clean like running water, soap, sanitizer, disinfectant, etc.

 How can you keep your work environment clean, safe?

  • Continue to practice social distancing
    • Use partitions made of clear materials such as plexiglass with pass-through openings at top and bottom at checkouts.
    • Move the electronic payment terminal/credit card reader farther away from the cashier.
    • Identify alternative areas such as closed customer seating spaces to accommodate overflow volume.
  • Continue to provide remote shopping alternatives for customers, including click-and-collect, delivery, curbside pick-up, and shop-by-phone to limit customers in the establishment. Set up designated pick-up areas.
  • Place posters that encourage staying home when sickcough and sneeze etiquette, and good hand hygieneat the entrance to the workplace.
  • Provide tissues and no-touch disposal receptacles for use by employees.
  • Clean and disinfect frequently touched surfaces within the establishments.
  • Provide appropriate disposable disinfectant wipes, cleaner &/or spray for your employees to keep areas and hands clean.
  • Follow all applicable local, state, and federal regulations and public health agency guidelines.

Where can you find more information?

Things are constantly changing, but make sure you stay as informed as you can.

The below sources can be utilized for more information on reducing the risk of exposures to COVID-19:

Like our stories or want to hear more?

Drop us a line @ brittany@pointos.com.

See you next week!

Your devoted hostess,

Brittany

What you need to know: Selling groceries at your Boston restaurant

Covid-19 continues to have overwhelming impacts on the restaurant industry during this uncertain time. In times like these your business needs to adapt and change to continue to generate income.

The latest news for restaurants in Boston is a program allowing restaurants to sell a limited number of grocery supplies to their community. It’s a way for restaurants to make a little more money, help keep staff employed and provide convenience to its customers during this pandemic.

Mayor Walsh said. “By allowing restaurants to also sell grocery and other essential items, we can help address social distancing concerns in grocery stores while supporting restaurants and food businesses during these unprecedented times.”

While restaurants can supply supermarket staples like paper goods, meats, poultry, fish, dairy, and produce, they won’t be selling all the other essentials you can buy from a supermarket.

So, what do you need to know to get your restaurant started?

It’s actually quite easy, especially if you’re already offering take-out and delivery services at your establishment.

Follow the food safety guidelines

 Food facilities, like all work establishments, need to follow protocols set by local and state health departments, which vary depending on the spread of the virus in a particular area.

You can follow the best practices laid out by the FDA here as well as checking with your local health officials so they can offer you accurate information an guide you appropriately on the requirements in your specific area.

Key practices are as follows:

1-Be healthy & clean

2-Clean and disinfect frequently

3-Social distance

4-Manage food pick-up & delivery appropriately

Applying for your permit 

1- You will need to apply for your permit through the city’s Inspectional Services Department here .

2- You will need to submit your Health and Safety Operations Plan to the Licensing Board.

3- Follow clear guidelines for packaging and labeling of foods which you can find more info on here.

What are the benefits for consumers?

 If you own a restaurant, you most definitely have loyal customers who would rather support your small business.  You can offer your customers convenience and safety. Instead of traveling to larger supermarkets, they can buy from you to limit interactions with others and minimize essential trips outside their homes.

What are some unique offerings for your restaurant?

1-Sell higher quality food products- You can offer local and organic products with less packaging.

2- You can put together food package offerings at certain price points. For example, a protein pack offering meat and nut products, or a veggie pack with fresh produce.

3- Put together packs of foods with recipes. Send your customers home with some of your favorite recipes and all the ingredients to cook them in the comfort of their own homes.

 By allowing groceries to be sold for delivery, curbside pickup, and takeout, Boston government is importing restaurants to help their communities continue to social distance all the while helping local businesses retain cash flow and working staff. Not in Boston? Do a quick internet search on COVID-19 programs in your town, county, and state to see if similar programs are being offered in your area.

Don’t forget to market your new offerings on your social media so your consumers can keep up-to-date on what you’re doing.

Like our stories or want to hear more?

Drop us a line @ brittany@pointos.com.

See you next week!

Your devoted hostess,

Brittany

How to maximize restaurant sales and minimize costs during the COVID-19 crisis

States across the country are banning inside dining at restaurants. This is all part of the strategy of “social distancing,” or the limiting of social gatherings. The idea is to slow or stop the spread of the virus by cutting down on large gatherings where people could potentially infect new communities.

If you’re like most business owners, your restaurant is your livelihood and you are panicked in this time of uncertainty. Some people are hopeful, waiting out the storm for warmer weather that might halt the spread; others are hopeful that health officials will get a hold on the virus soon.

But how does that help your business now when you are forced to shut doors to your customers? The restaurant industry thrives on rooms full of people laughing, eating, drinking, and enjoying the company they are in. As more and more restaurants are forced to close their dining rooms, they fear the loss of business and profits.

So, what can you do when you fear that social distancing and mandated dining room shutdowns will ruin your business? We are here to give you a few ideas on how to keep the money flowing in amidst this insanity.

CONTINUE TO DRIVE SALES

Don’t become a victim of this virus, stay calm and positive and get creative.  Now more than ever is the time for you to engage your community and loyal customers as you find a new way to drive business.

Delivery/Takeout

We understand that you may be a fine dining restaurant and you don’t normally do delivery or take out, but why not? You can offer different versions of your food that can withstand delivery and takeout. Everyone still needs to eat. Try making as minimal human contact as you can by offering a curbside pick-up. 

Take Custom Orders

If you haven’t done this before, this is a great time to start. Your customers still need to eat, and you still need to keep your business going. With grocery shelves empty, your customers might find it difficult to cook balanced meals for their family. Offer customers the opportunity to place custom orders. Not only will this help you out, but it will keep your food suppliers happy too!

Offer Larger, Family Style Portions

Start by offering large family style portions of your best-selling dishes to those customers who want to buy in bulk and freeze.

Gift Cards

Start appealing to your local community of loyal customers and let them know you need help! Offer your customers the chance to purchase a gift card at a reduced rate of 10%, 15% or even 25% off. Who doesn’t love a good deal? It will help them realize normal life is around the corner all while saving money on their next meal with you.

Pop Up Drive Throughs

How about getting even more creative and setting up a pop-up drive through? This enables your customers to stay safely inside their vehicles and drive right up to collect their favorite meals.

REDUCE COSTS

Aside from the obvious fact that you will be reducing your staff and business hours, we wanted to put together a couple other cool tips to help minimize your business costs.

Use your POS to Focus your Menu on the Most Popular and Profitable Items

Last week we discussed the importance of  POS reporting for your business. All you need to do is pull a recent purchase history from your POS system. Look for three things: which item is making you the most profit, which item is the best-selling, and which items are the worst selling? Then you can temporarily adjust your menu to make sure you are selling what sells the most and what makes you the most money.

Use What You Have

This doesn’t just mean use what’s in the fridge-that’s pretty obvious. Get thrifty and offer any of your FOH staff that have cars the option of being a delivery driver.

Stay Aware of what the Government is Doing to Help your Business

Hopefully as the pandemic spreads the government will do the right thing and step in to help your business survive. There is nothing set in stone as of yet, but you need to be on top of what all your options are if you want to survive. For example, in New York City, city government has made this financial assistance available. How about you start by contacting your local Chamber of Commerce to find out more about what resources are available to businesses in your area.

Resources to help you:

COVID-19 is a worldwide crisis, and it is uncertain how long it will last and how much wreckage it will leave behind. What we know now is that “social distancing” is the new norm, and a lot of restaurants worldwide are being restricted on what their business can do. We hope this article gives you a bit of hope and some fresh ideas on how to adapt your business to the times ahead instead having to put up a “Sorry We’re Closed” sign.

Like our stories or want to hear more?

Drop us a line @ brittany@pointos.com.

See you next week!

Your devoted hostess,

Brittany

4 ways POS reports can help boost your business

Your POS is filled with far too much data to keep track of with just a pen and paper, but that doesn’t mean your valuable data is lost. Your POS records all past transactions and gathers critical sales data, including total orders, tips, taxes, inventory, staff hours, customer info, and anything else that has to do with sales records.

This data is so important because it offers valuable insights that will help you run your business more efficiently. 

What is a POS report?

Point of sale (POS) reports consist of highlighted data collected by a point of sale system. These reports help you better understand critical measures of your business’ success and help you make smarter, more educated business decisions for your restaurant.

We’ve put together a few tips on how these reports can be put to work to help you boost your business.

#1 Manage your staff smarter

Are you scheduling the right number of employees on your busiest days? What about on slow days? Do you know who your top selling waitrons are? And do they work on your highest-traffic days? PointOS reporting tracks sales data to help you determine your busiest days and top-selling employees, so you can plan to have the right people on every day.

#2 Get more personal with your customers

Do you know your customers well enough to know what they eat and drink when they come to your restaurant? Well, your POS does. It will tell you all the data you want to know about your customers’ dining habits so you can start marketing to them directly.

You can customize your mailing list so you send different versions to different customers. Create a focused segment for all your customers that order pizza every time they come in, and send them an email with an offer for the next time they come in.

The segmenting doesn’t stop there. Break it down even further so your customers that come for dinner are targeted specifically for dinner related marketing. Customers who have sought you out and liked you on social media should be communicated with on those social media platforms. This type of reporting helps you paint a picture of who your customers are, what they like, and how to keep bringing them back for more.

#3 What’s your best seller, and what makes you the most money?

These could be the same, but they could be different. The best-selling item isn’t always the most profitable. If they are the same, genius! You can come up with a promotion to get more customers in to eat that delicious and money generating meal.

If they aren’t the same, take a look at the dish as a whole, what can you change to make it more cost effective?

All this and more can come from a click of a button when looking at your reports from PointOS.

#4 Get rid of that wastage

Wastage is a major problem for restaurants. You’re losing money left, right, front, and center. Money gets lost in purchase when items can’t be sold, and there’s even the cost of getting rid of it (remember, time is money).

A great POS will be able to track wastage and illuminate reasons it happened in the first place. Sounds great to me!

What’s even better? A pre-emptive inventory check and careful menu specials. Get in-depth info on your ingredients with stock-on-hand reports. You can then focus on creating specials to use (and profit from) items you have to much of or that you need to use up.

And remember, we’re here to help you make more knowledgeable decisions with PointOS

A restaurant management and point of sale system is the brain of your business.  Your dashboard gives you a quick overview on how your business is doing so you can manage your business from anywhere, in real time. Your detailed analytics provide even deeper insights on your staff, customers, and food for all your locations.

With all this knowledge, you are better prepared to make decisions that will boost your business. Get started today with PointOS.

Like our stories or want to hear more?

Drop us a line @ brittany@pointos.com.

See you next week!

Your devoted hostess,

Brittany